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Story Telling

Seven Steps to the Perfect Story

Much of marketing and selling is resonating with your audience on an emotional level. Storytelling is at the core of describing your product or service. Blathering on about features and benefits is all well and good, but unless someone can recognize that you are solving a problem like theirs, the ability for them to trust you enough to convert is a long-shot.

Storytelling is an art form – even when it’s just sharing an anecdote with your audience. The ability to plot out the story in a blog post or even a short video requires some basics. The Content Marketing Association has put together this infographic to help you plot your next story. Do it today!

From structure and plot to heroes and characters, your story must have everything in place if it’s to connect with the reader. Follow our guide to storytelling success.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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