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Search engine marketing products, services and news for organic and paid search marketers at the Marketing Technology blog. If you’d like to do an audit of your site, use the form below:

Wooing More Buyers and Reducing Waste Through Intelligent Content

Wooing More Buyers & Reducing Waste Through Intelligent Content

Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

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55+ Sites to Discover or Promote Startups, Apps or Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

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Call To Action: What is a CTA? Increase Your CTR!

Call to action

It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

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