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Factors that Influence Us to Say Yes!

Video: The Science of Persuasion

One of the recent popular infographics we posted was 10 Ways to Convert Visitors with Psychology. Understanding what drives a person to a purchase is essential for a marketer. If you can provide the necessary information, you can influence the purchase decision.

This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into what motivates us to make a purchase. Universal shortcuts described in the video are reciprocity, scarcity, authority, consistency, liking and consensus.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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