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Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

May, 2016

  • 29 May

    Always Be Closing: 10 Statistics Driving Sales Change

    Always be Closing

    The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from …

April, 2016

  • 27 April

    Demandbase + Integrate: Identify Decision-Makers in Target Accounts

    Account Based Marketing Infographic

    We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy. There are still challenges …

  • 25 April

    Tools Don’t Make The Marketer


    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …

  • 19 April

    Personal Branding: How to Write an About Me Page


    Andrew Wise has written a really in-depth article on The Ultimate How to Guide to Building an About Me Page that you should go check out in detail. Along with the article, he’s developed an infographic that we’re sharing below …

  • 12 April

    AeroLeads: Identify Prospect Contact Info with this Chrome Plugin


    Regardless of how large your network is, it always seems that you never have the right contact. Especially when you’re working with very large organizations. Contact databases are often out of date – especially since businesses have significant employee turnover. …

  • 4 April

    Authority: The Missing Element of Most Content Strategies


    There’s not a week that goes by on the Marketing Technology Blog that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site …

March, 2016

  • 28 March

    3 Reasons Sales Teams Fail Without Analytics

    Sales Failure

    The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales …

  • 27 March

    How Your B2B Social Media Strategy Should Differ from a B2C Strategy

    B2B Social Media Strategies

    As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them: Decision-Maker – …

  • 26 March

    How to Use Product Videos to Help Your Sales Team Get Past the Gate

    How to Use Product Videos to Help Your Sales Team Get Past the Gate

    Linda was in a pickle. After working for weeks to secure a sales appointment at the Port Authority in Houston, her distributor partner was unable to join her for the appointment due to a last-minute conflict. The prospect was naturally …

  • 21 March

    The Ultimate Guide to Building the Perfect LinkedIn Profile

    Linkedin Profile Guide

    We’ve already published a couple of infographic guides on LinkedIn Profiles, including Linkedin Profile Tips and Optimizing a LinkedIn Profile for Social Selling, but this Ultimate Cheat Sheet from Leisure Jobs is a thorough and fantastic resource for ensuring you fully …

  • 17 March

    9 Tips for Creating Effective PowerPoint Presentations

    PowerPoint Presentation Tips

    I’m preparing for a presentation I’m doing about 7 weeks from now. While other speakers I know will repeat the same stale presentation over and over, my speeches always seem to perform great when I prepare, personalize, practice and perfect …