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Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

April, 2016

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …

  • 19 April

    Personal Branding: How to Write an About Me Page


    Andrew Wise has written a really in-depth article on The Ultimate How to Guide to Building an About Me Page that you should go check out in detail. Along with the article, he’s developed an infographic that we’re sharing below …

  • 12 April

    AeroLeads: Identify Prospect Contact Info with this Chrome Plugin


    Regardless of how large your network is, it always seems that you never have the right contact. Especially when you’re working with very large organizations. Contact databases are often out of date – especially since businesses have significant employee turnover. …

  • 4 April

    Authority: The Missing Element of Most Content Strategies


    There’s not a week that goes by on the Marketing Technology Blog that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site …

March, 2016

  • 28 March

    3 Reasons Sales Teams Fail Without Analytics

    Sales Failure

    The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales …

  • 27 March

    How Your B2B Social Media Strategy Should Differ from a B2C Strategy

    B2B Social Media Strategies

    As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them: Decision-Maker – …

  • 26 March

    How to Use Product Videos to Help Your Sales Team Get Past the Gate

    How to Use Product Videos to Help Your Sales Team Get Past the Gate

    Linda was in a pickle. After working for weeks to secure a sales appointment at the Port Authority in Houston, her distributor partner was unable to join her for the appointment due to a last-minute conflict. The prospect was naturally …

  • 21 March

    The Ultimate Guide to Building the Perfect LinkedIn Profile

    Linkedin Profile Guide

    We’ve already published a couple of infographic guides on LinkedIn Profiles, including Linkedin Profile Tips and Optimizing a LinkedIn Profile for Social Selling, but this Ultimate Cheat Sheet from Leisure Jobs is a thorough and fantastic resource for ensuring you fully …

  • 17 March

    9 Tips for Creating Effective PowerPoint Presentations

    PowerPoint Presentation Tips

    I’m preparing for a presentation I’m doing about 7 weeks from now. While other speakers I know will repeat the same stale presentation over and over, my speeches always seem to perform great when I prepare, personalize, practice and perfect …

  • 14 March

    I Really, Really, Really Want to Use Your Platform… But…


    This week, a vendor from a sweepstakes platform got a hold of me. We’ve had an on and off relationship with the company for a few years now. I’ve seen demos on how to use their software; they ‘ve got …

  • 4 March

    5 Attributes Loyal Customers Demand from Your Sales and Marketing

    Sales Marketing Education

    Brett Evans is a great local sales talent and advised me to read The Challenger Sale: Taking Control of the Customer Conversation in one of our many discussions of the overlap of sales and marketing. Based on an exhaustive study of …

February, 2016

  • 24 February

    What Marketers Believe Are The Top 3 Successes to Capturing Leads

    Lead Capture Strategies

    The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture …