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Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

August, 2016

  • 24 August

    The Do’s and Don’ts of Writing Effective Prospecting Emails

    Brett Evans

    Brett Evans is a great resource to our agency and we wanted to share some of his talent with our audience. Brett recently wrote about writing compelling cold emails and we wanted to share some of his do’s and don’ts …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 17 August

    3 B2B Sales Principles That Your Strategy Must Incorporate Today

    B2B Sales Principles

    Sales, as an industry, is rapidly evolving. Sales teams have always been able to make incremental tactical improvements in their process, but in the last few years, sales has entered a new era fueled by technology, analysis and a dramatic …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

June, 2016

  • 6 June

    The New ABC’s of Retail: Always Be Connecting

    Retail Shopping Lead Generation

    Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and …

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want

    Agency

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 29 May

    Always Be Closing: 10 Statistics Driving Sales Change

    Always be Closing

    The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from …

April, 2016

  • 27 April

    Demandbase + Integrate: Identify Decision-Makers in Target Accounts

    Account Based Marketing Infographic

    We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy. There are still challenges …

  • 25 April

    Tools Don’t Make The Marketer

    Tools

    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …