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Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

October, 2016

  • 23 October

    Are Lead Forms Dead?

    Interactive content types

    Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work …

  • 21 October

    7 Tips to Build a Successful Growth Marketing Machine

    Growth Strategies

    As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. …

  • 18 October

    The Do’s and Don’ts of Holiday Branding According to 99designs

    Winter Background

    The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. …

  • 12 October

    MailButler: Finally, An Assistant for Apple Mail that Rocks!


    As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 …

  • 10 October

    Marketo Account-Based Marketing: What You Need to Know

    Target Engage Measure - Marketo ABM

    Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which …

September, 2016

  • 19 September

    Pimex: Manage and Monetize Your Marketing Leads


    We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. Hubspot reports that 79% of marketing leads never convert into sales. …

  • 13 September

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

  • 9 September

    Self-Service Sales or Value-Based Pricing – It’s Still About the Experience

    Sales Growth

    Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping …

August, 2016

  • 26 August

    CoffeeSender: Send a Starbucks Gift Card with One Click

    Send Starbucks from Salesforce

    Besides my ulcer, who doesn’t love Starbucks? We’ve written before that sometimes it’s the little things you do that have the most impact. Since you can’t turn around in most communities without seeing a Starbucks, and Starbucks is fairly synonymous …

  • 24 August

    The Do’s and Don’ts of Writing Effective Prospecting Emails

    Brett Evans

    Brett Evans is a great resource to our agency and we wanted to share some of his talent with our audience. Brett recently wrote about writing compelling cold emails and we wanted to share some of his do’s and don’ts …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 17 August

    3 B2B Sales Principles That Your Strategy Must Incorporate Today

    B2B Sales Principles

    Sales, as an industry, is rapidly evolving. Sales teams have always been able to make incremental tactical improvements in their process, but in the last few years, sales has entered a new era fueled by technology, analysis and a dramatic …