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Everything Retailers Need to Know about Discount and Coupon Strategies

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers.

What I appreciate most is this quote (slightly edited):

Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their business and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions. Others fail to promote their campaigns adequately and might simply post one update through social media channels in a bid to market their promotion, and subsequently their business and expect results.

We’ve seen coupons perform well at bringing in new visitors to retail outlets, but we’ve also seen steep discounts actually devaluing the services provided where the consumer doesn’t recognize the value of the product or service they are purchasing. A good discount must be thought out so that it wins new business and keeps the business!


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. Very nice infographics. We would love to reshare this to our users (with credits to you).

  2. Great read and information! I was just curious if you had a link or can share a site that provides a list of questions or checklist before I choose a coupon clearing house? I am brand new to this process and need tips from conception to completion.


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