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Google+ Publisher Links and Multi-Author Blogs

I was helping out someone in the UK tonight troubleshooting their Google rich snippets and actually identified an issue with my own. If you’re not familiar with rich snippets, it’s a Google feature that allows your author profile to display next to your search engine results. So… if I’m an author of a post, that post will show up in a search result like this:

I won’t go into detail on how to set it up, Joost has done a thorough post on rel=author over on his blog. Basically, your posts have a rel=”author” designator in the anchor tag that points to an author page and your author page has a Google+ profile link in it with rel=”me” that tells the search engine where to find your profile information. Also needed is a reciprocal link from your Google+ page back to the blog you’re writing on.

Google+ then allowed companies to start adding their own pages and added a new meta link to identify you as a publisher. What they forgot to tell us… or that many of us didn’t realize is that the publisher designation actually conflicts with the author designation for the rich snippets!

Tonight I added a condition around my publisher link that ensured that it only showed up on pages on my site, including the home page, that were not blog posts. I did that with the following conditional statement:
<?php if(!is_single()) { ?><link href="https://plus.google.com/114410383067116676089/" rel="publisher" /><?php } ?>

To test your rich snippets, Google has set up a rich snippets tool that will show you if you have the code installed correctly. Now, when I test the home page or any page on my blog (outside of the blog posts), I get a proper snippet:

I also need to remove the rel=”author” from every page but the blog posts to ensure there’s not a publisher link and an author link on the same page. That will provide Google with a proper rich snippet for every page in the site.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. Hey Douglas – I didn’t realize there was a publisher snippet possible. I see your code above, but where would that be implemented? (I realize it is probably a stupid question)

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