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Power of Infographics

Presentation: The Power of Infographics

Muhammad Yasin has developed a fantastic and in-depth presentation on the power and strategy of infographic creation, distribution and promotion. We’ve spoken about infographics quite a bit on the Marketing Technology blog and our agency is developing and designing more infographics than ever before.

Why are they so popular? The simple reason is that infographics have a combination of being both attractive, portable, and easily digested. Notice I didn’t say accurate? That’s because I don’t think the purpose of infographics is necessarily to always answer the question – sometimes it’s just to stimulate the reader into taking a deeper look at a topic. From a strategic standpoint, an infographic is an incredible tactic to leverage both search and social media.

Mahammad works for our client, HCCMIS, a company that provides travel medical insurance to companies… even ours since we work overseas as well as domestically.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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