Home / Analytics & Testing / Edit-In-Place, Real-Time Testing with Optimizely
AB Testing

Edit-In-Place, Real-Time Testing with Optimizely

Modern testing engines are quite robust and provide a ton of insight that can drive huge improvements in conversion rates. But they’ve never been simple. Ripping apart your web pages and inserting scripts everywhere is never fun. A solid test requires planning, implementation and execution… and when the results are in it requires you to do it all over again.

Scott Hoffman of Sociocast told me to check out Optimizely, a testing solution that actually embeds directly into your site and allows you to add and edit tests directly within your site. You have to see it to believe it:

Optimizely Benefits

  • Reduce bottlenecks – Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.
  • More testing, no coding – After inserting a single line of code generated by Optimizely into your HTML, you never have to touch the code base again – from there, you have instant testing capability, and any variation you create can be live to your visitors within minutes.
  • Track what matters – Track engagement, clicks, conversions, sign ups, or anything else that matter to you and your business. Optimizely’s custom goal tracking provides an endless range of measurable actions that you can define.
  • Maintain control – The Optimizely platform is built to service users of all-types, from large enterprises, to agencies, to small businesses and more. With this in mind, the platform has administrative and project management functionality – easily create additional user accounts, organize projects and view your experiment inventory in an intuitive and easily navigable dashboard.
  • Test on your terms and timeline – Advanced targeting, allocation, and scheduling features provide maximum flexibility and allow you to run tests on your terms. Schedule your tests to run when you want, target your test to key visitor segments, and precisely control the allocation of your visitors to variations.
  • Work with your existing systems – One click will integrate Optimizely with a range of popular analytics tools, like SiteCatalyst, KISSmetrics, and Google Analytics, and Optimizely’s full-fledged API will give you the power to seamlessly integrate your testing data into virtually anywhere else you choose.
  • Revenue now, deploy later – When you find winning variations, you can immediately allocate 100% of your visitors to those variations, until your technical team can deploy those changes to your live site. This means you never have to wait to react to the performance insights your tests uncover, and the results they yield.
  • Multivariate and parallel tests – Optimizely’s multivariate testing capabilities let you test multiple changes to different sections in parallel, and automatically finds the best combinations to address your goals.
  • Customize even further with your own code – For all the advanced, custom, code writer in you (and your team), work inside a full HTML, CSS, Javascript and jQuery editor to take your testing to the next level.

Optimizely has a large selection of prices based on pageviews, as well as a robust Agency offering.

Free Online SEO Audit

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

Check Also

Email and Social Media

10 Tips to Align Your Email Marketing and Social Media

If you’ve been a reader of this publication for a while, you know how much …

Leave a Reply