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Reviews and Local Business

Impact of Online Reviews

We recently started working with Angie’s List and it’s already been an eye opener to us how many businesses get leads through their ratings, reviews and deals. For local businesses that provide their customers with great service, the paid reviews at Angie’s List are pure revenue.

According to the Small business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet. Local consumers now heavily rely on search engine power when shopping locally. We take a look at what this means for your small business.

Milo, an online product locator, has put this infographic together speaking to the power of online reviews.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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