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Mobile and Tablet Marketing

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

September, 2016

  • 22 September

    DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    DeviceRank

    Download the Study[/button]Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the …

  • 22 September

    Insert: Codeless Mobile App Engagement Features

    Insert Mobile App Feature Platform

    Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger …

  • 21 September

    Mcommerce is Now Growing 200% Faster than Ecommerce

    Mobile Commerce Statistics 2016

    Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple …

  • 13 September

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

  • 10 September

    How to Select the Right Mobile App Development Firm

    A decade ago, everyone wanted to have their own little corner of the Internet with a customized website. The way users interact with the Internet is changing to mobile devices, and an app is a pivotal way for several vertical …

August, 2016

  • 30 August

    SMS: How to Optimize and Grow Your Text Message Opt-Ins

    Opt-In SMS

    While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via …

  • 22 August

    How to Calculate the Lifetime Value of Your Mobile App User

    Lifetime Value - LTV Formula

    We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 16 August

    6 Tips to Drive Back-To-School Sales in 2016

    Back to School 2016

    Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: This infographic from The Shelf, Rock Your Back-To-School …

  • 14 August

    Webflow: Design, Prototype and Launch Dynamic, Responsive Websites

    webflow responsive prototyping

    Is wireframing a thing of the past? I’m beginning to think so as a new wave of WYSIWYG codeless, drag and drop editors are now hitting the market. Content Management systems that present one view on the back-end and another …

  • 11 August

    3 Real-Time Content Localization Methods to Increase Engagement

    Personalized Content Real-Time

    When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge …

  • 10 August

    How Businesses are Getting Customers with Pokémon Go

    Pokémon Go

    Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and …