Mobile and Tablet Marketing

Mobile marketing, SMS marketing, mobile apps, and tablet marketing technology products, services, and news for marketers on Martech Zone

  • MindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Liftoff: Mobile App Store Presence, User Acquisition, and Monetization Platform

    Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization

    Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution…

  • The Top Mobile Photo Apps

    The Most Popular Mobile Apps for Taking, Editing, and Touching Up Photos in 2024

    The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence (AI) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and editors. These applications offer tools and features that…

  • Webtrends: Analytics for Web Apps

    Webtrends: Transform Your Web App Data into Actionable Insights with On-Premise Analytics

    Web application developers and marketers face the relentless challenge of understanding user behavior, enhancing user experience, and optimizing their online presence. Data-driven decisions are vital, yet data collection and analysis complexity often become a stumbling block. Organizations, particularly in healthcare, finance, and government sectors, require sophisticated solutions to harness the vast amount of data their web applications generate. Webtrends Analytics…

  • Mobile Business Apps Potential

    Mobile Mastery: Unleashing the Potential of Business Apps

    In today’s digital age, where smartphones have become an extension of our hands, the role of mobile applications in the business world has never been more vital. From simplifying daily tasks to revolutionizing customer engagement, business apps drive innovation and shape how companies operate in a fast-paced, interconnected environment. The Evolution of Mobile Apps in Business Business apps have come…

  • Interkassa: How Do QR Code Payments Work?

    How Does QR Code Payment Technology Work?

    In the ever-evolving landscape of financial transactions, QR code payment technology has emerged as a revolutionary force, transforming how businesses and consumers interact. This innovative payment method, symbolized by the quick and recognizable QR code, signifies a shift toward efficiency and convenience. This article explores the workings of QR code payment technology, its intricacies, and its advantages to businesses and…

  • Technology Half-Life, AI, and Martech

    Navigating the Shrinking Half-Lives of Technology in Martech

    I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…

  • What is Proximity Marketing?

    Proximity Marketing and Advertising: The Technology, Types, and Tactics

    As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with…

  • What does a digital marketer do? A day in the life of infographic

    What Does A Digital Marketer Do?

    Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…

  • Foursquare Location Intelligence, Geospatial Data, and Local Business Visibility

    Foursquare: How To Leverage Location Intelligence For Your Local Business or Enterprise

    Foursquare has transformed from a location-based social network to a comprehensive platform offering robust solutions for businesses to enhance their visibility and leverage location intelligence. Foursquare provides a dual pathway for businesses to maximize their potential through enhanced visibility and sophisticated location intelligence. Whether you’re a local business aiming to attract more customers or an enterprise looking to refine your…

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