Home / Mobile and Tablet Marketing

Mobile and Tablet Marketing

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

August, 2016

  • 22 August

    How to Calculate the Lifetime Value of Your Mobile App User

    Lifetime Value - LTV Formula

    We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 16 August

    6 Tips to Drive Back-To-School Sales in 2016

    Back to School 2016

    Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: This infographic from The Shelf, Rock Your Back-To-School …

  • 14 August

    Webflow: Design, Prototype and Launch Dynamic, Responsive Websites

    webflow responsive prototyping

    Is wireframing a thing of the past? I’m beginning to think so as a new wave of WYSIWYG codeless, drag and drop editors are now hitting the market. Content Management systems that present one view on the back-end and another …

  • 11 August

    3 Real-Time Content Localization Methods to Increase Engagement

    Personalized Content Real-Time

    When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge …

  • 10 August

    How Businesses are Getting Customers with Pokémon Go

    Pokémon Go

    Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and …

  • 4 August

    Flurry: Real-Time Analytics for Mobile Applications

    Flurry Mobile Application Analytics by Yahoo!

    If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need …

  • 4 August

    Scoutsee: Monetize Social Media with an Affiliate Storefront

    Scoutsee

    Scoutsee is a mobile tool that allows anyone to make money by promoting products they love and use everyday on Instagram, Facebook and Twitter. The methodology behind the platform is pretty cool. Build your own store on Scoutsee, add your …

  • 2 August

    The Future Isn’t Jobless and Never Has Been

    Jobs that did not exist

    The paranoia regarding the future of artificial intelligence, robotics, and automation really needs to stop. Every industrial and technical revolution in history opened humans up to unlimited opportunities for applying their talent and creativity. It’s not that certain jobs don’t …

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 8 July

    What is Growth Hacking? Here are 15 Examples

    What is growth hacking

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the …

June, 2016

  • 10 June

    How to Improve Engagement at Your Next Conference

    Conference

    This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Technology dependence at events continues to evolve with QR codes for convenient …