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Mobile and Tablet Marketing

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

November, 2016

  • 28 November

    Information Generation: Reaching Millennials with a Data-Driven Approach

    Data-Driven People

    According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, …

  • 21 November

    Retailers are Improving Experience and Driving Revenue with Text Messaging

    Text Messaging for Retailers

    The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer …

  • 1 November

    How the Internet Revolutionized Offline Retail

    Offline Retail

    If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, …

October, 2016

September, 2016

  • 28 September

    ACTIVE Network and Viralstyle: Participant Management and Merchandising

    Active Network

    ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while …

  • 22 September

    DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    DeviceRank

    Download the Study[/button]Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the …

  • 22 September

    Insert: Codeless Mobile App Engagement Features

    Insert Mobile App Feature Platform

    Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features …

  • 21 September

    Mcommerce is Now Growing 200% Faster than Ecommerce

    Mobile Commerce Statistics 2016

    Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple …

  • 13 September

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

  • 10 September

    How to Select the Right Mobile App Development Firm

    A decade ago, everyone wanted to have their own little corner of the Internet with a customized website. The way users interact with the Internet is changing to mobile devices, and an app is a pivotal way for several vertical …

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