Marketing InfographicsMobile and Tablet MarketingSearch Marketing

The Growing Dominance of Mobile Search

Having a mobile website really isn’t an option and shouldn’t be an upsell by web developers these days. We’ve been working on mobile versions of all of our sites and client sites for months now and it’s paying off. On average, we’re seeing that greater than 10% of our clients’ visitors arrive by mobile device. On Martech Zone, which is optimized for mobile devices, we see over 20% of our traffic coming from a mobile or tablet device!

The mobile Web is a fast-growing online arena. Home to more than 4 billion connected smartphones, statistics show that mobile use will overtake desktop traffic by 2014. This means that no matter what kind of business you run, your audience is on the mobile web, and you should be reaching them.

There is a particular behavior on mobile visits that’s quite different from a typical web visitor. Mobile searchers who land on your site are typically visiting your business or researching a purchase that they’re going to make. AlchemyViral has put together this incredibly informative infographic on mobile optimization.

AlchemyViral SeekingWithSiri

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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