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The Growing Dominance of Mobile Search

Having a mobile website really isn’t an option and shouldn’t be an upsell by web developers these days. We’ve been working on mobile versions of all of our sites and client sites for months now and it’s paying off. On average, we’re seeing that greater than 10% of our clients’ visitors arrive by mobile device. On the Marketing Technology Blog, which is optimized for mobile devices, we see over 20% of our traffic coming from a mobile or tablet device!

The mobile Web is a fast-growing online arena. Home to more than 4 billion connected smartphones, statistics show that mobile use will overtake desktop traffic by 2014. This means that no matter what kind of business you run, your audience is on the mobile web, and you should be reaching them.

There is a particular behavior on mobile visits that’s quite different from a typical web visitor. Mobile searchers who land on your site are typically visiting your business or researching a purchase that they’re going to make. AlchemyViral has put together this incredibly informative infographic on mobile optimization.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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