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Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online. Marketing automation systems enable automated drip and triggered campaigns via email, mobile and social messaging to execute, assisting companies to nurture and score leads as well as to upsell and retain current customers. The Marketing Automation Blog discusses products, services and news as well as email design tips and best practices for marketers.

August, 2016

  • 26 August

    The Customer Journey and Optimove Retention Automation

    Optimove

    One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 17 August

    An Interview with Kraig Swensrud, CMO of Campaign Monitor

    Kraig Swensrud

    Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

June, 2016

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want

    Agency

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 25 May

    Marketing Automation Software: Key Players and Acquisitions

    Marketing Automation Software

    Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The following infographic from Marketing Automation Insider details the evolution of marketing automation software from …

April, 2016

  • 27 April

    Demandbase + Integrate: Identify Decision-Makers in Target Accounts

    Account Based Marketing Infographic

    We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy. There are still challenges …

  • 25 April

    Tools Don’t Make The Marketer

    Tools

    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …

  • 5 April

    What Does “Context Marketing” Really Mean?

    Journey

    As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only …

  • 3 April

    What Is Marketing Automation? What You Need to Know…

    Marketing Automation Challenges

    Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via their API, it’s promoted as marketing automation. In my opinion, this is just dishonest. While …