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Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online. Marketing automation systems enable automated drip and triggered campaigns via email, mobile and social messaging to execute, assisting companies to nurture and score leads as well as to upsell and retain current customers. The Marketing Automation Blog discusses products, services and news as well as email design tips and best practices for marketers.

November, 2016

  • 28 November

    Despite What Marketers Market, Marketing is Hard Work

    Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere …

October, 2016

  • 21 October

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Vision6 Marketing Automation

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. …

  • 10 October

    Marketo Account-Based Marketing: What You Need to Know

    Target Engage Measure - Marketo ABM

    Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which …

August, 2016

  • 26 August

    The Customer Journey and Optimove Retention Automation

    Optimove

    One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with …

  • 25 August

    4 Barriers to a Successful Marketing Automation Implementation

    Marketing Automation Barriers to Success

    While we love supporting our sponsors and colleagues in the martech industry, we are still vendor agnostic when it comes to most solutions. The reason isn’t what we don’t believe some platforms are better than the other, there are definitely …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 17 August

    An Interview with Kraig Swensrud, CMO of Campaign Monitor

    Kraig Swensrud

    Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

June, 2016

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want

    Agency

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 25 May

    Marketing Automation Software: Key Players and Acquisitions

    Marketing Automation Software

    Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The following infographic from Marketing Automation Insider details the evolution of marketing automation software from …

April, 2016

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