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Localytics: Mobile App Analytics and App Marketing

Localytics provides a real-time mobile application analytics service for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and HTML5 applications. Their cloud-based solution provides a closed-loop personalization platform which enables clients to segment users based on genuine in-app activity and deliver targeted and predictive marketing campaigns.

Localytics

Localytics Mobile App Analytics includes:

  • Dashboards allow clients to analyze the user behaviors that matter, right as they happen
  • Funnel management allows clients to use data to motivate prospects to conversion
  • User segmentation enables clients to divide and conquer your users via predictive and behavior-driven data
  • Engagement analysis – track user segments from the very first day of app usage to see a full, three-dimensional view of usage over time.
  • Lifetime value tracking – analyze which customer segments have the highest total lifetime value and leverage that insight to further fine-tune your mobile app marketing.
  • Supports all major platforms – iOS, Android, Windows 8, Windows Phone, Blackberry and HTML 5.
  • Integration – a query builder and export API allow you to integrate your data with your existing enterprise systems.
  • Data security– use Amazon Web Services is utilized to keep all your data secured 24/7.

Localytics Mobile App Marketing provides a number of rich features as well, helping you to identify, analyze and take action on app data in real-time to help you get more engagement, loyalty better interactions with your end users, driving engagement, top-line revenue and loyalty. Their platform provides acquisition management, campaign management, behavioral & location targeting, personalized In-App messaging and A/B Testing.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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