Martech Zone Interviews

Interviews with Sales and Marketing Leaders, Authors, Speakers, and Marketing Technology SaaS Companies

Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.

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    00:16:28
    August 26th, 2023

    I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. I believe the momentum I had and the visibility it provided me was providing opportunities... long-term.

    Sponsored by: Highbridge
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    July 26th, 2021

    In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how AI is helping to enhance content marketing results.

    Sponsored by: DK New Media
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    00:29:58
    July 14th, 2021

    In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a prolific author, speaker, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life.

    Sponsored by: DK New Media
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    June 4th, 2021

    In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted!

    Sponsored by: DK New Media
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    00:28:49
    May 12th, 2021

    In this Martech Zone Interview, we speak to Marcus Sheridan, author of They Ask You Answer and sought-after keynote speaker on sales and marketing. We speak to the growing digital trends that businesses are not paying attention to, but should!

    Sponsored by: DK New Media
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    May 6th, 2021

    In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams.

    Sponsored by: Highbridge
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    April 23rd, 2021

    In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience in marketing, new product development, and strategic communications.

    Sponsored by: DK New Media
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    March 29th, 2021

    In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos.

    Sponsored by: DK New Media
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    March 22nd, 2021

    In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. We discuss the evolution and best practices to deploy influencer marketing strategies that actually produce results for your brand.

    Sponsored by: DK New Media
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    March 16th, 2021

    In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants... tune in to find out why!

    Sponsored by: DK New Media
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    March 10th, 2021

    In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage.

    Sponsored by: DK New Media
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    February 8th, 2021

    In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with YouTube.

    Sponsored by: DK New Media
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    February 7th, 2021

    In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and consultant who serves engineering firms to assist them in driving inbound lead growth through digital marketing strategies.

    Sponsored by: Highbridge
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    January 25th, 2021

    In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses to find clarity in their decision-making.

    Sponsored by: Highbridge
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    January 12th, 2021

    In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Consumers expect personalization and Mary discusses the value of adjusting experiences in real-time, levels of personalization, and the process of developing a fully personalized customer journey.

    Sponsored by: Highbridge
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    January 11th, 2021

    In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations.

    Sponsored by: Highbridge