Home / Content Marketing / Interview: Lee Odden of TopRank Marketing Discusses the Present and Future of Content Marketing

Interview: Lee Odden of TopRank Marketing Discusses the Present and Future of Content Marketing

Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu, and the U.S. Veteran’s Administration, he shifted his focus to working with an upstart digital PR agency.

After introducing an SEO service called TopRank to the PR agency, it became the company itself – TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies.

In perhaps the greatest recognition I’ve received for my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. The Sophisticated Marketer’s Guide to Content Marketing will help you achieve content marketing maturity, moving from theory to enlightened practice. It’s designed to change the way you think about content—how it’s created, how it’s delivered, how it’s received, and what it’s for.

Download The Sophisticated Marketers’ Guide to Content Marketing

Lee provides some insight into how his agency. TopRank Marketing, is executing successful content strategies with key brands across industries. We closed the interview with a discussion of the Lee’s favorite tools. One mention was BuzzSumo and Lee shared that he had recently finished a webinar with BuzzSumo on How to Be the Best Answer – be sure to check it out.

Lee isn’t just a leader in the industry; he’s also an incredibly gracious person and patient teacher. I’ve been a student for over a decade!

About TopRank Marketing

TopRank® Marketing was established in 2001 and under the leadership of co-founders Susan Misukanis and Lee Odden, has earned a reputation as a first-choice digital marketing agency for major brands including McKesson, Dell and LinkedIn. They also serve many other companies in the B2B technology, healthcare and services industries as well as B2C companies operating online.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. Thanks Doug, it was a great conversation!

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