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Tablet and Mobile Shoppers holiday plans

Tablet & Mobile Shoppers Holiday Plans

Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online retailer, this is important to think about and implement, especially on multiple devices. Some key findings include:

  • Men are more likely to use tablets and mobile phones to make purchases than women.
  • The #1 frustration for consumers is not having enough product information online.
  • Facebook commerce rises on tablets/mobile phones.
  • Over 50% of 18-34 year olds plan to use mobile devices to purchase this holiday season.

How are you going to shop this holiday season? What are your plans?
Tablet and Mobile Shoppers Holiday Plans

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About Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

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One comment

  1. Moreover, as soon as we break the wrapping paper from our new cold storage unit began an unprecedented load of applications. Let’s get into the numbers.

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