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The Secret Art of Digital Marketing

This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a strategy. Kind of weird how they put it together, but there are some tools, tidbits, and stats that provide value.

Hostgator: Properly marketing something in the digital realm can seem elusive and mysterious. There’s multiple avenues that must be simultaneously tracked and measured in order to ensure you are doing an optimal job, and getting the most bang for your buck.

I don’t believe marketing in the digital realm is elusive nor mysterious. Never before have we had the type of tools at our disposal to make intelligent decisions. And without a mention of mobile marketing, video strategies, and email marketing – I think this infographic missed the mark.


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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