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Native Advertising in Context

It’s sometimes hard to keep up with all the marketing jargon these days, but here’s another one that you may begin hearing… native advertising.

The term native advertising is getting considerable traction in the online advertising community, but its definition has been confusing until now. Native advertising is not advertorial. Instead, it contributes value to any page it graces by improving user experience and adding value for consumers. Recent data confirms that publishers, agencies, marketers, and investors believe that native advertising is the fastest growing segment in the online advertising business.

Solve Media has written a whitepaper if you’d like additional insight into native advertising.

Native Advertising

Here’s an example of native advertising from the Solve Media site, a CAPTCHA Type-IN:


Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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