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EdgeRank Equation

How to Improve EdgeRank on Facebook

Most companies don’t realize that only a fraction of their page status updates are actually being presented to the audience. A recent Econsultancy post called EdgeRank the most important algorithm you’ve never hear of.

Post Planner is a Facebook app that lets users schedule status updates in advance. The developers recently added a Status Ideas Database to the app that provides users more than 3,000 prewritten status updates, all designed to elicit responses from fans. Their new infographic takes viewers on a trip through time as Hannibal, Genghis Khan and the like use status updates taken from Post Planner’s database to stay in touch with fans.

The post provides solid advice for increasing your EdgeRank… which, in turn, will increase the visibility of your Facebook updates to your audience. This is critical for any company who worked hard to get a great following, but isn’t seeing great results. The Post Planner toolset is an affordable one – check it out.

Sponsor: Need additional information on EdgeRank? Daniel Tan & Phil Benham explain
Facebook “EdgeRank” in this video series.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. This is a great post, Doug! Tried it before I finished reading the post. Wish me luck!

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