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DIY Infographic

Do-It-Yourself Guide to Infographics

I know what you’re thinking… another Infographic? Wait… I know I’ve been on a roll lately publishing every marketing infographic I can find on the Internet, but this one’s really great. If you’re wondering why there’s been explosive growth in Infographics, the folks at Voltier Creative have made… you got it… an Infographic explaining just that! We develop infographics for our clients and think this is a perfect explanation!

Created By Voltier Creative Infographic Marketing

Why would Voltier do this? The key is in how the Infographic is utilized. Do you notice the link back to their site that states Infographic Marketing? That’s a keyword phrase that Voltier would like to be ranked on… so as the Infographic is published from site to site, backlinks are published for that keyword… this will drive up Voltier’s ranking for any searches for that keyword combination!

It’s an SEO tactic that works beautifully! The trick is to make an Infographic worth mentioning, though. The research and development that goes into Infographics is time-consuming and expensive. If you’re going to make one, you best make it count. Pricing can range up over $3k per Infographic for a well-researched and well-developed one.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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