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2012 B2B Benchmarks

2012 B2B Marketing Benchmark Report

Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing. Below are key findings and you can download the entire 2012 Web Marketing Benchmark Report and learn key findings including:

  • Which sources drive the most traffic to B2B sites?
  • The most efficient lead generation sources
  • The best-performing social media channel
  • Important trends in SEO and paid search

This infographic from Optify highlights some of the more interesting data points Optify found during their analysis.

B2B Marketing Benchmarks

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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