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IBM Smarter Commerce: Advanced Social Analytics Platform

IBM’s Smarter Commerce services have evolved for the enterprise and are fully adopting both mobile and social strategies. The goal of their Advanced Social Analytics Platform is to enhance personalization utilizing the power of social media and big data.

The IBM Smarter Commerce advanced social analytics platform mines and harvests the consumer’s social footprint and integrates business intelligence to serve personalized recommendations. Combining the consumer’s social footprint and historical relationship provides a predictive opportunity to make more profitable decisions and enables you to personalize connections with your customers.

Highlights of Advanced Social Analytics Platform:

  • Leverages the consumer’s social footprint to help create new revenue streams and increase upsell and cross sell sales by providing more personalized promotional offers.
  • Improves loyalty and anticipates your customers needs by recommending products trusted by the consumer’s social network.
  • Increases product insight and customer satisfaction with review summarization and sentiment analysis mined from the social network.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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