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How to Build Your Brand Online

We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online.

Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of their information in one place, making it easy for customers to stay in touch with your products or services. From the Freewebsite.com infographic How to Build Your Brand Online

Key to the infographic is the discussion of the word brand. The word evolved from ranchers branding their cattle, but has evolved well beyond a name, logo or slogan as we look at brands online. Now a brand symbolizes the online persona that a company has developed, encompassing its authority, trustworthiness, and personality. Everything a company engages in online adds to that persona, and must be maintained and managed.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. Online branding is really a great impact for online business in order for it to be patronized by the clients. That is why good marketing strategy is very essential.

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