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Hashtag Research and Management Tools

Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse).

Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update.

Ever wonder who used the first hashtag? You can thank Chris Messina in 2007 on Twitter!

Just as a keyword is essential for finding information online, hashtags are important as well. We’ve written about what a hashtag is in the past. People and businesses utilize hashtags to get found, but they also use hashtags to find others utilizing social search technologies. Here’s a comprehensive list of tools for hashtag research:

Hashtag Tools

Brand24 – Get instant access to online mentions, grow customer satisfaction and sales.


HashAtIt.com is a search engine that searches HASHTAGS (#) on your favorite social media websites like Facebook, Twitter, Instagram and Pinterest.


Hashtagify.me is a free tool to explore Twitter hashtags and their relationships. The analysis is based on a 1% sampling of all tweets – the maximum that Twitter gives for free.


Hashtags.org provides essential information, research and how-to knowledge to help individuals, businesses and organizations worldwide improve their social media branding and intelligence.


Keyhole – Track hashtags, keywords and URLs in real-time. Keyhole’s hashtag analytics dashboard is comprehensive, beautiful and shareable!

RiteTag streamlines the process of finding the best tags to go with content to be shared, embracing the unique tagging constraints of numerous important content-sharing networks, including Twitter, Youtube, Instagram, Flickr… and many more.


Rowfeeder – Track hashtags from Twitter and Facebook with reports that export into Excel.

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, YouTube, Google etc.

Social Mention

Tagboard is a social media hub for hashtags. It searches multiple social networks for posts with a hashtag. They’re still building Tagboard, so check back often for updates and new features. For the best experience, sign in to interact directly with posts on a tagboard.


Tagdef – Discover what hashtags mean, find related hashtags and add your own definitions in seconds.


TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Use TweetReach to analyze tweets about your hashtag, brand name or URL; get in-depth social analytics on reach, exposure, tweets and contributors. If you monitor a brand, track media events, run marketing campaigns, or hold contests and games on Twitter for your company or your clients, TweetReach is a simple way to measure the impact of your efforts.


Twitter Search – most folks look to Twitter search to find the latest tweets on a topic, but you can also utilize it to find Twitter accounts to follow. On the top left of Twitter, you can click People and identify the top accounts for the hashtag you’re utilizing. It can also provide a target to work on if your competitors are identified for a hashtag but you aren’t.

Twitter Search

Twubs is a site where you can actually search, register and even brand a specific hashtag. They also have tools like moderated tweet walls that you can utilize for your next event or conference.


Trendsmap – You start with a view of your region where you can see the trending topics. You can scroll the maps by dragging to another area, or zoom in or out using the plus/minus icons. When you see something that looks interesting click on that topic for more information such as graphs of the volume of tweets locally vs. worldwide, what the topic is most likely about, images, links, and most recent tweets. You can also see where else this topic popular by clicking on the topic within the detail display, or what else are people tweeting about at this location by clicking on the location name.


Geochirp – If your business or event is regional, you can research hashtags regionally using Geochirp. Geochirp is a really simple to use map based tool for locating Tweets and twitter accounts within a specific geography.


And Some Hashtag Humor…

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. Let’s take Facebook, by way of example. Its comments box is an ideal feature for it to be used as being a customer service toll. Conversely, Twitter hashtags provide a unique tagging system for discussions.

  2. Thank you for including Tagboard – shocked, that I just came across this post! We are still going strong and have implemented a dozen of features since this was posted including moderation, live mode, etc… Yesterday’s Facebook announcement was amazing for us! Although we have been pulling #hashtags from their platform since October, this announcement encouraged the use of #hashtags on FB & we have been seeing incredible uptake and sooo much content utilizing the #hashtag over the past 12 hours.

  3. Great list! Thanks for posting this 😉

  4. Many thanks for including RiteTag, Douglas, and if we can G+ video call, I’d like to run our plans by you; we intend to move to become a hashtag results-measurement suite.

  5. This is a fantastic news “Tracks the frequency that a hashtag is used on Twitter and provides details about the hashtag.” great post…

  6. I really like your blog – It’s one of the few that I follow quite religiously but there’s one thing that I don’t understand, because no one ever mentions this – not you, not Buffer.

    1. It gets you listed (because of seriously sloppy automation mostly on IFTTT and this “notice me” trend) –

    2. It gets you more engagement but ONLY because of bots and automated retweeting.

    To test this theory, I built a bot that did nothing but retweet Jeff Bullas for 2 months (because Jeff’s writers use more hashtags than anyone I know) and my bot has been listed over 1000 times AND it has a higher social authority than I do according to Followerwonk! Doesn’t follow anyone doesn’t do anything but RT Jeff Bullas and #growthhacking. Don’t bother building a list with a #socialmedia or #emailmarketing – you’ll get rubbish

    I don’t want to be listed because of #SSA or get more bot engagement. So IMHO, hashtags are don’t add any real value (except for Twitter chats and conferences etc). I wrote a post about this on Medium.

    Ritetag is great but not because it gives you better hashtags (in fact, their hashtags don’t get you listed). Ritetag is great because lets you add pictures, memes and gifs into your tweets effortlessly.

  7. We have more than one thing in common than! I’m addicted to gifs too. 🙂

  8. Good tips on how to navigate this minefield.

  9. No keyword research is complete without search suggestions, especially when it comes to mobile search, where people often use those to save time. I don’t have the numbers but I remember that mobile users click on search suggestions a lot more often and those suggestions are very different from your regular queries. Example: https://serpstat.com/keywords/questions/?query=bluetooth+speaker&se=g_us

  10. Hi!
    Very interesting article! I found it very helpful to those who are in the field of SEO and Social Media Marketing.
    Thank you so much for this. Looking forward for more of your article sir!

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