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Evergage: Real-Time Web Personalization

Evergage allows marketers to add behavioral analytics tracking to your website and then create and launch a personalized user experience based on the results. Their platform allows you to increase conversions through guiding customers, upselling customers, promoting word-of-mouth through the personalization of content to your site.

This is accomplished without programming since Evergage has a Visual Editor, allowing easy setup and changes on the fly. Evergage offers 5 different ways to personalize content and increase engagement with your visitors including both native, inline content and dynamic, triggered messages:

  • Inline – Switch out any
    on your website with targeted content.
  • Info Bar – Direct visitors to targeted content with a header or bottom bar.
  • Popup – Capture attention with a well-timed, relevant popup offer.
  • Call Out – Guide visitors to a successful experience with a dynamic tool tip.
  • Task List – Drive engagement with a dynamic check list of actions for visitors.

Evergage has seamless integrations with Salesforce, SugarCRM, WordPress, force.com, Drupal, Wistia, and Unbounce. A Zapier integration is coming soon as well!

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. This is very important article & video for launching personalized user experience.
    Thanks Douglas
    via codingbrains dot com

  2. online marketing Rochester ny

    Great post………nice sharing.

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