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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

August, 2016

  • 17 August

    An Interview with Kraig Swensrud, CMO of Campaign Monitor

    Kraig Swensrud

    Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the …

  • 16 August

    Return Path vs 250ok: Email Deliverability Software and Services

    Returnpath vs 250ok

    Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems …

  • 11 August

    3 Real-Time Content Localization Methods to Increase Engagement

    Personalized Content Real-Time

    When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

  • 3 August

    10 Types of Triggered Email Campaigns You Should Implement

    Triggered Email

    In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in …

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 27 July

    Email Validation Versus Verification

    Email Validation and Verification

    We were having a discussion with Brad Owen, CEO of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many …

  • 25 July

    7 Reasons to Cleanse Your Email List and How to Purge Subscribers

    Email List Cleansing

    We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The …

  • 16 July

    10 Tips to Align Your Email Marketing and Social Media

    Email and Social Media

    If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will …

  • 15 July

    Integrate Voucher, Coupon, and Discount Code Solutions

    Coupon or Discount Code

    Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then …

  • 14 July

    The Top Legal Issues with Blogging


    A few years ago, one of our clients wrote a great blog post and they were looking for a good image to feature with it. They used Google Image Search, found an image that was filtered as royalty-free, and added …

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …