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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

May, 2016

  • 9 May

    What is the CAN-SPAM Act?

    What is the CAN-SPAM Act?

    United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no …

  • 6 May

    How to Design Your Shopping Cart Abandonment Email Campaigns

    Cart Abandonment Emails

    There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than . And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much …

  • 4 May

    How Advertising Works

    Advertising

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their …

  • 3 May

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    50 Website Features Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. 99MediaLab.com designed this one to develop a list of features they believe should be included in every small business website. I’m honestly not …

April, 2016

  • 25 April

    Tools Don’t Make The Marketer

    Tools

    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …

  • 20 April

    Free Responsive Email Templates from Litmus

    Free Responsive Email Templates

    We’re working with a client right now whose e-commerce emails aren’t currently responsive. We have no doubt that they’re losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. In fact, Litmus provided data this year …

  • 12 April

    12 Factors that Impact Your International Email Strategy

    International Email Tips

    We’ve assisted clients with internationalization (I18N) and, simply put, it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If it’s done wrong, it can be incredibly embarrassing… not to mention ineffective. But and , …

  • 11 April

    20 Ways to Get Your Content Ranking Better than Your Competitor

    How to Rank Content Better

    It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like SEMRush, a company can easily …

March, 2016

  • 29 March

    45+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 23 March

    Email on Acid: Email Testing, Troubleshooting and Best Practices

    Email on Acid

    There’s a reason most companies plan to spend more time and money on email marketing in 2016: email marketing continues to hold the highest ROI of all digital marketing channels. Every marketer has their preferred email service provider and email …

  • 14 March

    Email Drip Campaign Tips, Examples, Statistics and Best Practices

    Drip Email Campaign

    As a marketer, we often push batch and blast emails to our subscribers to let them know about a sale or keep them updated on our products or services. If we’re advanced, we may even segment and personalize those emails. …

  • 3 March

    25% of Email Purchases are Happening on Mobile

    Yesmail Responsive Email Study

    Did that headline get your attention? It should. Yesmail has providing an extensive benchmark report from the last quarter of 2015 that reveals just how impactful mobile behavior is having on the email industry. Increasing mobile revenue numbers over the …