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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

July, 2016

  • 16 July

    10 Tips to Align Your Email Marketing and Social Media

    Email and Social Media

    If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will …

  • 15 July

    Integrate Voucher, Coupon, and Discount Code Solutions

    Coupon or Discount Code

    Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then …

  • 14 July

    The Top Legal Issues with Blogging

    legal

    A few years ago, one of our clients wrote a great blog post and they were looking for a good image to feature with it. They used Google Image Search, found an image that was filtered as royalty-free, and added …

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

  • 9 July

    Delivra Adds E-Commerce Personalization and Segmentation

    Delivra Commerce

    The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from …

  • 8 July

    What is Growth Hacking? Here are 15 Examples

    What is growth hacking

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the …

June, 2016

  • 23 June

    Affiliate Marketing and CAN-SPAM Compliance

    Affiliate Marketing CAN-SPAM Compliance

    I watch many of my friends in the industry play very fast and loose with regulations, and I fear they’ll one day be in trouble. Ignorance is no excuse and since these are regulatory issues, the fine is sometimes less …

  • 7 June

    The Top Online Marketing Activities for Small and Medium-Sized Businesses

    SMB Marketing

    Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million …

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want

    Agency

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 9 May

    What is the CAN-SPAM Act?

    What is the CAN-SPAM Act?

    United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no …

  • 6 May

    How to Design Your Shopping Cart Abandonment Email Campaigns

    Cart Abandonment Emails

    There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than . And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much …

  • 4 May

    How Advertising Works

    Advertising

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their …