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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

September, 2016

August, 2016

  • 26 August

    11 Poor Email Practices to Avoid Unless You Want Angry Subscribers

    Bad Behavior

    Digital Third Coast worked with Reachmail to identify the most egregious behaviors and worst practices exhibited by email marketers. The infographic they designed links each behavior to a memorable pop culture character to help marketers remember and associate the poor …

  • 26 August

    The Customer Journey and Optimove Retention Automation

    Optimove

    One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with …

  • 24 August

    The Do’s and Don’ts of Writing Effective Prospecting Emails

    Brett Evans

    Brett Evans is a great resource to our agency and we wanted to share some of his talent with our audience. Brett recently wrote about writing compelling cold emails and we wanted to share some of his do’s and don’ts …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 17 August

    An Interview with Kraig Swensrud, CMO of Campaign Monitor

    Kraig Swensrud

    Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the …

  • 16 August

    Return Path vs 250ok: Email Deliverability Software and Services

    Returnpath vs 250ok

    Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems …

  • 11 August

    3 Real-Time Content Localization Methods to Increase Engagement

    Personalized Content Real-Time

    When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …