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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

October, 2016

  • 21 October

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Vision6 Marketing Automation

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. …

  • 20 October

    Research: Email List Quality is Top Priority for B2B Marketers


    Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that …

  • 7 October

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    Business Website Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m …

  • 3 October

    5 Tools to Help Tailor Your Marketing During the Holidays

    Ecommerce Holidays

    The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves …

September, 2016

August, 2016

  • 26 August

    11 Poor Email Practices to Avoid Unless You Want Angry Subscribers

    Bad Behavior

    Digital Third Coast worked with Reachmail to identify the most egregious behaviors and worst practices exhibited by email marketers. The infographic they designed links each behavior to a memorable pop culture character to help marketers remember and associate the poor …

  • 26 August

    The Customer Journey and Optimove Retention Automation


    One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with …

  • 24 August

    The Do’s and Don’ts of Writing Effective Prospecting Emails

    Brett Evans

    Brett Evans is a great resource to our agency and we wanted to share some of his talent with our audience. Brett recently wrote about writing compelling cold emails and we wanted to share some of his do’s and don’ts …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …