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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

November, 2016

  • 28 November

    Despite What Marketers Market, Marketing is Hard Work

    Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere …

  • 10 November

    19 Sales Stats for Email, Phone, Voicemail, and Social Selling

    Sales Statistics

    Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better …

  • 3 November

    What Are Average Email Open Rates and Click-Through Rates

    Email Statistics and Benchmarks

    IBM Marketing Cloud has released their 2016 Email Marketing Metrics Benchmark Study. The report provides data that will allow you to compare your email campaigns across 25 open, click-through, list churn and mobile metrics. Additionally, the report has: Industry-specific comparisons …

  • 2 November

    The Benefits of Video for Search, Social, Email, Support… and More!

    Video for Search Engine Referrals

    We’ve recently expanded our team at our agency to include a seasoned videographer, Harrison Painter. It’s an area that we know we’re lacking. While we script and execute amazing animated video as well as produce great podcasts, our video blogging …

October, 2016

  • 28 October

    How to Time Your 2016 Holiday Marketing Campaigns


    Did you know that if you send your Christmas-themed campaigns a couple weeks early, the result can be 9% lower open rates? This is just one tidbit of valuable information that MDG Advertising released in its infographic, Holiday Marketing 2016: 5 …

  • 21 October

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Vision6 Marketing Automation

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. …

  • 20 October

    Research: Email List Quality is Top Priority for B2B Marketers


    Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that …

  • 7 October

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    Business Website Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m …

  • 3 October

    5 Tools to Help Tailor Your Marketing During the Holidays

    Ecommerce Holidays

    The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves …

September, 2016

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