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Ecommerce and Retail

Ecommerce and Retail products, services and news for marketers at the Marketing Technology blog. Conversion optimization, payment gateway, shipping and other technologies discussed.

October, 2016

  • 24 October

    Scary… $8.4 Billion Will Be Spent on Halloween this Year

    Halloween Shopping

    Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2.5 billion on candy. In fact, If …

  • 21 October

    7 Tips to Build a Successful Growth Marketing Machine

    Growth Strategies

    As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. …

  • 19 October

    Where are Retailers Spending Their Advertising Dollars?


    It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these …

  • 11 October

    1WorldSync: Trusted Product Information and Data Management

    Ecommerce Product Content

    As ecommerce sales continue to grow at an alarming pace, the number of channels a brand can sell on has also grown. Retailers presence on  mobile apps, social media platforms, e-commerce websites and in physical stores provide several more revenue-generating …

  • 5 October

    Your Ecommerce Product Detail Page Element Checklist

    Ecommerce Product Page Checklist

    We recently helped an e-commerce site optimize their web presence. They were running on proprietary software so they had quite a backlog of development work to do to improve overall search ranking. However, even given those roadblocks, there were huge …

September, 2016

  • 28 September

    ACTIVE Network and Viralstyle: Participant Management and Merchandising

    Active Network

    ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while …

  • 21 September

    Mcommerce is Now Growing 200% Faster than Ecommerce

    Mobile Commerce Statistics 2016

    Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple …

August, 2016

  • 28 August

    LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

    Landing Page Platform

    LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 16 August

    6 Tips to Drive Back-To-School Sales in 2016

    Back to School 2016

    Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: This infographic from The Shelf, Rock Your Back-To-School …

  • 14 August

    Webflow: Design, Prototype and Launch Dynamic, Responsive Websites

    webflow responsive prototyping

    Is wireframing a thing of the past? I’m beginning to think so as a new wave of WYSIWYG codeless, drag and drop editors are now hitting the market. Content Management systems that present one view on the back-end and another …

  • 10 August

    How Businesses are Getting Customers with Pokémon Go

    Pokémon Go

    Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and …