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Ecommerce and Retail

Ecommerce and Retail products, services and news for marketers at the Marketing Technology blog. Conversion optimization, payment gateway, shipping and other technologies discussed.

August, 2016

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 16 August

    6 Tips to Drive Back-To-School Sales in 2016

    Back to School 2016

    Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: This infographic from The Shelf, Rock Your Back-To-School …

  • 14 August

    Webflow: Design, Prototype and Launch Dynamic, Responsive Websites

    webflow responsive prototyping

    Is wireframing a thing of the past? I’m beginning to think so as a new wave of WYSIWYG codeless, drag and drop editors are now hitting the market. Content Management systems that present one view on the back-end and another …

  • 10 August

    How Businesses are Getting Customers with Pokémon Go

    Pokémon Go

    Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

  • 4 August

    Scoutsee: Monetize Social Media with an Affiliate Storefront

    Scoutsee

    Scoutsee is a mobile tool that allows anyone to make money by promoting products they love and use everyday on Instagram, Facebook and Twitter. The methodology behind the platform is pretty cool. Build your own store on Scoutsee, add your …

  • 3 August

    10 Types of Triggered Email Campaigns You Should Implement

    Triggered Email

    In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in …

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 20 July

    A Solicited or Paid Review is a Risky Review

    Online Reviews

    We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak …

  • 15 July

    Integrate Voucher, Coupon, and Discount Code Solutions

    Coupon or Discount Code

    Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then …

  • 12 July

    5 Reasons Marketers are Investing More in Customer Loyalty Programs

    Customer Loyalty Marketing Infographic

    CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into …

June, 2016

  • 21 June

    Add Store Location to WordPress with Bullseye

    Store Location Software

    Bullseye Locations is a SaaS provider of store locator and dealer locator software. Their platform provides a feature-rich store locator service, powering locators for more than 4,000 customers. They’ve just released a WordPress plugin that easily integrates their store location …