E-commerce and Retail Articles
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the Same
When Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on a digital retailing tool. Without standardization, analytics became fragmented, advertising effectiveness declined, and decision-making suffered. Enter the Automotive Standards Council…
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Technavio: The Global Sports Betting Market Outlook (2025 to 2029)
The global sports betting market is projected to grow by USD 221.1 billion between 2025 and 2029, at a CAGR of 12.6%. Technavio’s latest research outlines a rapidly evolving global sports betting landscape, shaped by digital transformation, regulatory reforms, and intensified regional participation. For marketing and sales professionals in the technology and media sectors, the insights from this report shed…
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Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
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ConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time
Standing out means more than just offering great products; it means delivering the right content to the right person at the right time. Yet many brands still rely on static messaging, wasting the opportunity to connect with site visitors in a relevant, impactful way. ConversionWax ConversionWax is a no-code personalization platform designed to help marketers create, test, and launch dynamic content experiences…
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The Q4 Campaign Checklist Every Ecommerce Marketer Needs
Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…
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Why Accessibility Training is Crucial for Businesses to Meet Legal and Ethical Standards
In today’s increasingly digital world, accessibility is no longer just a compliance issue but a fundamental part of how businesses engage with their customers and clients. Whether you’re running a website, providing online services, or offering products, it’s important to ensure that all users, including those with disabilities, can access your content and services without barriers. This is where accessibility…
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Top 10 Magento Extension Development Companies in 2025
Magento, now rebranded as Adobe Commerce for enterprise deployments, remains one of the most flexible and powerful e-commerce platforms available today. Its adaptability is primarily due to its modular architecture, where self-contained units of code, called extensions or modules, can be installed to expand or modify the store’s functionality. Custom extensions are tailored to solve the specific challenges your store…
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SearchWP: Why We Upgraded Our Site Search To This WordPress Plugin
If you’re still relying on the default WordPress search experience, you’re likely missing out on meaningful engagement and valuable insights. Default search functionality in WordPress is limited — it doesn’t account for custom fields, doesn’t index content-rich files like PDFs, and certainly doesn’t provide the kind of actionable analytics today’s businesses need. Visitors get frustrated, bounce rates climb, and your…
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Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you’re monetizing your blog or publication through ads, you’ve likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone. I didn’t want to alienate regular readers, but I still needed a way to support the site financially. The solution? Introduce…
