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Content Marketing

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 26 July

    LookBookHQ: Content Engagement and Automation Platform

    LookBookHQ

    As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor …

  • 17 July

    Google Analytics: Essential Report Metrics for Content Marketing

    Content Marketing Reporting Metrics

    The term content marketing is rather buzzworthy these days. Most company leaders and marketers know they need to be doing content marketing, and many have gone so far as to create and implement a strategy. The issue facing most marketing …

  • 14 July

    The Top Legal Issues with Blogging

    legal

    A few years ago, one of our clients wrote a great blog post and they were looking for a good image to feature with it. They used Google Image Search, found an image that was filtered as royalty-free, and added …

  • 8 July

    What is Growth Hacking? Here are 15 Examples

    What is growth hacking

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the …

  • 7 July

    Television’s Dynamic Evolution Continues

    Television

    As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few …

June, 2016

  • 30 June

    How Presidential Candidates Are Using Email Marketing

    Election 2016

    A couple of elections ago, I made the mistake of posting some political articles on this blog. I jabbed a hornet’s nest and heard about it for months after. This isn’t a political blog, it’s a marketing blog, so I’ll …

  • 25 June

    Landing Page Optimization Tips that Increase Conversion Rates

    Landing Page Optimization Tips

    There’s no doubt that optimizing landing pages is a worthwhile endeavor for any marketer. Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results. Here are some great stats associated with landing …

  • 24 June

    Making the Case for WordPress in Enterprise: Pros and Cons

    High Performing WordPress Hosting

    WordPress.org is growing in the enterprise, used across every major industry nowadays. Unfortunately, major businesses still bypass WordPress because of its reputation as a small business or independent blogging platform. In recent years, dedicated WordPress managed hosting platforms have evolved. …

  • 23 June

    Pantheon: Serious WordPress or Drupal Hosting with New Relic

    Pantheon and New Relic

    We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of …

  • 20 June

    The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

    Science - Analytical Creative

    Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience in a way that engages them, sticks in their minds, and persuades them to take action—and …

  • 16 June

    Using Interactive Media to Boost your B2C Promotions

    woman-on-ipad

    No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and …