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Content Marketing

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

September, 2016

  • 26 September

    How To Create A Snapchat Ad

    Snapchat

    In the past few years, Snapchat has grown its following to over a 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise …

  • 20 September

    5 Ways Snapchat Can Be Used to Promote Your Business

    Snapchat Marketing

    As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than …

  • 13 September

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

  • 9 September

    What Are Single, Confirmed, and Double Opt-In?

    Opt-In Subscription Definitions

    Regardless of what type of marketing messaging you’re doing, you’ll need to provide a methodology for the subscriber to opt-in to those messages. Most countries and trade policies enforce some kind of anti-spam regulations, so recording the sources and activities …

  • 6 September

    Is Your Marketing House Built on a Rock or Sand?

    Sinking in Sand

    It’s not often that I have to get biblical here, but this is one of those times! Therefore whosoever heareth these sayings of mine, and doeth them, I will liken him unto a wise man, which built his house upon …

  • 1 September

    How Effective Is Live Streaming For Your Brand?

    Live Streaming

    As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most …

August, 2016

  • 31 August

    Your Complete Content Marketing Checklist

    Content Marketing Checklist

    Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, …

  • 28 August

    LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

    Landing Page Platform

    LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch …

  • 28 August

    6 Key Performance Metrics for Customer Satisfaction

    Customer satisfaction metrics

    Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 19 August

    Parsely: Content Publishing Analytics Done Right

    Parse.ly

    If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that …

  • 18 August

    The 4 P’s of Modern Search Engine Optimization

    Desert

    The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO …