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Content Marketing

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

August, 2016

  • 28 August

    LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

    Landing Page Platform

    LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch …

  • 28 August

    6 Key Performance Metrics for Customer Satisfaction

    Customer satisfaction metrics

    Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 19 August

    Parsely: Content Publishing Analytics Done Right

    Parse.ly

    If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that …

  • 18 August

    The 4 P’s of Modern Search Engine Optimization

    Desert

    The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO …

  • 18 August

    DepositPhotos: Royalty-Free Stock Photos with Reverse Image Lookup!

    Reverse Image Search - Depositphotos

    We use a ton of royalty-free stock photos. From our sites, blog posts, whitepapers, as well as all of the content we produce for clients, our stock photo bill was hundreds of dollars a month. It seemed like as soon …

  • 14 August

    Lumanu: Find Influencers and Discover Influential Content

    lumanu

    Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether …

  • 14 August

    Webflow: Design, Prototype and Launch Dynamic, Responsive Websites

    webflow responsive prototyping

    Is wireframing a thing of the past? I’m beginning to think so as a new wave of WYSIWYG codeless, drag and drop editors are now hitting the market. Content Management systems that present one view on the back-end and another …

  • 12 August

    What is a Chatbot? Why Your Marketing Strategy Needs Them

    chatbot

    I don’t make very many predictions when it comes to the future of technology, but when I see technology advance I often see the incredible potential for marketers. The evolution of artificial intelligence combined with unlimited resources of bandwidth, processing …

  • 11 August

    3 Real-Time Content Localization Methods to Increase Engagement

    Personalized Content Real-Time

    When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge …

  • 9 August

    10 Content Trends Advertisers Cannot Afford to Ignore

    Content Advertising Trends

    At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we …

  • 8 August

    Are Emojis Cool In Your Marketing Communications? 😎

    Emoji

    I know I used 😎 in the title, but I really meant 😐. Personally, I’m not sold on the use of emojis (graphical representations of emoticons). In the realm of business communications, I find emojis somewhere in between texting shortcuts …