Home / Content Marketing

Content Marketing

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

October, 2016

  • 24 October

    How Digital Lead Capture Is Evolving


    Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you …

  • 23 October

    Are Lead Forms Dead?

    Interactive content types

    Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work …

  • 23 October

    AdPushup: Control and Optimize Your Ad Layouts


    As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to …

  • 20 October

    Pipedrive: Visibility Into Your Sales Pipeline


    Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that …

  • 18 October

    The Do’s and Don’ts of Holiday Branding According to 99designs

    Winter Background

    The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. …

  • 17 October

    How to Implement a Chatbot for Your Business

    Chatbots for Business

    Chatbots, those computer programs that mimic human conversation using artificial intelligence, are transforming the way people interact with the Internet. It’s not surprising that chat apps are considered the new browsers and chatbots, the new websites. Siri, Alexa, Google Now, …

  • 11 October

    1WorldSync: Trusted Product Information and Data Management

    Ecommerce Product Content

    As ecommerce sales continue to grow at an alarming pace, the number of channels a brand can sell on has also grown. Retailers presence on  mobile apps, social media platforms, e-commerce websites and in physical stores provide several more revenue-generating …

  • 7 October

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    Business Website Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m …

  • 6 October

    How to Measure Your Online Public Relations Effectiveness

    How to Measure Online PR Effectiveness

    Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic …

  • 1 October

    Can We Please Get Better at Marketing Ourselves?

    I Love Me

    This spoof award video is fantastic. The best humor always seems to be rooted in honesty, and award submissions are surely laughable. I’m not poo-pooing awards altogether; I believe industry recognition is imperative. It provides evidence of your authority and builds …

September, 2016

  • 29 September

    Fastly: Why Performance is Key for the Smart Marketer


    To be successful in today’s fast moving and end-user focused environment, marketers need a fast, secure, flexible solution that can deliver content in real time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, …

  • 26 September

    How To Create A Snapchat Ad


    In the past few years, Snapchat has grown its following to over a 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise …