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Content Marketing

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

December, 2016

  • 5 December

    3 Reasons to Expand Marketing Reach with Video

    Video Production

    Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood. There is no question that video content production is intimidating. Equipment can be expensive; the editing …

November, 2016

  • 29 November

    We’ve Launched a Community, and You’re Invited!

    MarTech Community

    We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with …

  • 28 November

    Information Generation: Reaching Millennials with a Data-Driven Approach

    Data-Driven People

    According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, …

  • 28 November

    Despite What Marketers Market, Marketing is Hard Work

    Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere …

  • 22 November

    How to Implement Google Analytics Custom Groups with Google Tag Manager

    Google Analytics Content Grouping

    In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can …

  • 16 November

    What is Social Media Monitoring? Everything You Should Know!

    Social Media Monitoring

    Perhaps we should start with why. Sometimes we discuss social media monitoring with clients, and they say they’re not on social media so they’re not worried about it. Well… that’s unfortunate because even though your brand isn’t participating in social …

  • 15 November

    33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter


    We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided …

  • 14 November

    Content Length: Attention Spans Versus Engagement


    Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention …

  • 8 November

    TubeMogul: Digital Video Ad Planning and Buying Across Channels

    tubemogul campaigns

    eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness …

  • 7 November

    16 Types of Infographic Layouts to Inspire You!

    Infographic Layouts

    Over the years, we’ve become quite a resource for readers to find and learn from infographics. Infographics are, perhaps, one of the best tools of the trade right now because they have a number of advantages: They’re easily shared, making …

  • 4 November

    Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress

    Inbound Marketing

    The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. …

  • 3 November

    CompanyHub: CRM Software for Your Small Business

    CompanyHub CRM for Small Business

    With frameworks and the barriers to platform development dropping, we’re seeing a lot more platforms hitting the market. CompanyHub is a small business CRM that’s both simple and capable with pricing that breaks down so you need only get what …

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