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How Much are Businesses Investing in Content Marketing Strategies?

This infographic from Tamba, the Content Marketing Revolution, has just about the best collection of statistics for both B2B and B2C businesses to justify increasing their efforts and expense on content marketing strategies. Interestingly enough, almost half of all writing and design services are outsourced to content specialists.

Be sure to read our in-depth post on what Content Marketing is and how to develop a content marketing strategy. And – of course contact our content marketing agency if you’re seeking assistance. Especially if you’re in a highly technical industry. We are a leader in researching, writing and designing articles, infographics, and whitepapers for the marketing and technology industries.

How Much Marketing Budget is Being Spent on Content Marketing?

The median spend on content marketing was $1.75 million with one in six enterprise organizations spending over $10 million annually according to the Content Marketing Institute. Red Bull employes 135 people just for its media house, Nestle has almost 20 community managers and designers producing content daily, Coca-Cola spends more money creating content than television advertising and Kraft estimates it generates 1.1 billion ad impressions through content marketing – an 4x investment over targeted advertising!

  • B2B marketers are spending 28% of their budget on content, 55% will increase spend  Tweet This!
  • B2C marketers are spending 25% of their budget on content, 59% will increase spend  Tweet This!

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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2 comments

  1. Content marketing is the king maker, spending for content marketing and good resource content in your websites blog will really help your websites reach and pr

  2. Excellent piece. Sums up the state of content marketing well. Thanks

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