Content Marketing

Content management, content marketing, and user experience products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.

  • AI Tools Don't Make The Marketer

    Tools Don’t Make The Marketer… Including Artificial Intelligence

    Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…

  • Text Blaze: Insert Snippets with Shortcuts on MacOS, Windows, or Google Chrome

    Text Blaze: Streamline Your Workflows and Eliminate Repetitive Typing With This Snippet Inserter

    As I check the inbox for Martech Zone, I respond to dozens of identical requests daily. I used to have crafted responses in saved text files on my desktop, but now I use Text Blaze. Digital workers like myself constantly seek ways to streamline our workflows and boost productivity. Repetitive typing and manual data entry can be significant time drains,…

  • WordPress Ajax Search Pro Plugin: Live Search and Autocomplete

    WordPress: Ajax Search Pro Provides Live Search Results With Autocomplete

    Navigating a website and finding the needed information quickly and efficiently can often be a frustrating experience for users. With the vast amount of content available online, users expect instant, relevant, and accurate internal search results. Websites that fail to meet these expectations may see increased bounce rates and decreased user engagement, which can impact overall sales and marketing efforts.…

  • Distribute: AI-Powered Lead Magnets and Sales Micro-sites for lead capture

    Distribute: Streamline Your Sales Process with AI-Generated Mini-Websites and Lead Magnets

    Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads…

  • Typeset: Generative AI (GenAI) for Visual Content Creation (Powerpoint)

    Typeset: Revolutionizing Visual Content Creation for Small Businesses with Generative AI

    The demand for businesses to create captivating visual content is at an all-time high. From sales presentations to marketing collateral, businesses of all sizes need branded assets to engage their audience and drive results. However, creating such content can be a daunting task, especially for small businesses, non-profits, and solopreneurs with limited resources. Almost any professional can relate to spending…

  • Append Google ANalytics UTM Campaign Querystring to Redirects

    WordPress: How To Append A UTM Campaign Querystring To External Redirects

    Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don’t ever want our site utilized as a backlink farm by SEO consultants, so we’re pretty careful in the content we accept and how we redirect our visitors. Where we can’t monetize an external referring link, we avoid…

  • Out of-the-box knowledge integration transforms unstructured content sources into trusted, domain-specific collections

    The Future of Sales: Overcoming Knowledge Friction with AI Innovation

    In the rapidly evolving landscape of sales, where information is a currency and responsiveness is paramount, one formidable obstacle stands out — knowledge friction.  Knowledge friction is the distance between what a salesperson needs to know and the ability to access that information. The intelligence embedded in internal systems is often obscured by layers of technology, creating a barrier for…

  • Figma: Design, Prototype, Collaborate, Enterprise

    Figma: Design, Prototype, and Collaborate Across Enterprise

    In the last few months, I’ve been helping to develop and integrate a highly customized WordPressinstance for a client. It’s quite the balance of styling, extending WordPress through custom fields, custom post types, a design framework, a child theme, and custom plugins. The difficult part is that I’m doing it from simple mockups from a proprietary prototyping platform. While it’s…

  • Webinar Marketing: Strategies to Engage, and Convert (and Course)

    Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads

    Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…

  • Diib: Website performance reporting and alerts for SEO

    Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand

    Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.

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