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The 3 S’s of Successful Content

I recently wrote about how Angie’s List was driving a lot more attention from their social presence back to the articles they’ve been writing on their web site. The folks at Skyword have summed up how to develop a content strategy that works by ensuring your content has 3 key elements. Your content should be searchable, snackable and shareable.


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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