I recently wrote about how Angie’s List was driving a lot more attention from their social presence back to the articles they’ve been writing on their web site. The folks at Skyword have summed up how to develop a content strategy that works by ensuring your content has 3 key elements. Your content should be searchable, snackable and shareable.
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Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower …