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The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior.

Emotions evoked by a color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might remind one person of Christmas (warm, positive), while it makes another person think of the fire trucks on the day their house burned down (negative).

This infographic from Best Psychology Degrees covers quite a bit!

  • Red – Energy, war, danger, strength, rage, vigor, power, determination, passion, desire, and love.
  • Orange – Excitement, fascination, happiness, creativity, summer, success, encouragement, and stimulation
  • Yellow – Joy, sickness, spontaneity, happiness, intellect, freshness, joy, instability, and energy
  • Green – Growth, harmony, healing, safety, nature, greed, jealousy, cowardice, hope, inexperience, peace, protection.
  • Blue – Stability, depression, Nature (The sky, the ocean, water), tranquility, softness, depth, wisdom, intelligence.
  • Purple – Royalty, luxury, extravagance, dignity, magic, wealth, mystery.
  • Pink – Love, romance, friendship, passiveness, nostalgia, sexuality.
  • White – Purity, faith, innocence, cleanliness, safety, medicine, beginnings, snow.
  • Grey – Dreariness, gloom, neutrality, decisions
  • Black – Solemnity, death, fear, evil, mystery, power, elegance, the unknown, elegance, grief, tragedy, prestige.
  • Brown – Harvest, wood, chocolate, dependability, simplicity, relaxation, the outdoors, filth, disease, disgust


Here’s an additional infographic on the psychology of color that speaks to similar findings.

20130408-TopRankTeam-Psychology of colors

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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