Sales Enablement

A Unique Business Card… er Chip

This afternoon, I had a great meeting with our business consultant Harry Howe and our business insurance agent, Joe Glaser. It was a great meeting because Joe and Harry are masters at dialing down all the nuances of risk and insurance into a concise meeting where they basically tell me what I should do and I trust them to get it done.

We carry insurance for a number of reasons… whether it’s equipment theft or damage, getting sued, travel insurance, life insurance, etc. In fact, some of the enterprise clients we have required that we hold a minimum amount of business insurance to protect both their company and ours. A small business our size could easily get buried in one fatal swoop if we didn’t have the insurance… so we avoid the risk and pay the bill each year.

I’m a huge fan of unique business cards and Joe pulled out his company’s latest and greatest that I thought was truly unique and worth mentioning. It’s a genuine poker chip with the company details on one side and Joe’s contact information on the other side. A poker chip… for an insurance agent… priceless!

Business Card Chip

PS: If you’re an Indiana-based company and need solid advice, I’d highly recommend Joe Glaser and the Thompson Group. Give him a call at 317.514.7520.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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