It took six months of hard work, but today I checked Alexa and have broken the 100,000 mark (3 month average).
If I were to estimate, I would probably say 10 to 20 hours per week on my blog for the last 6 months has gotten me there. I was really hoping to have nailed it before the New Year, but I’m okay with the 2 days extra.
Why am I sharing this? As with anything else, I think it’s great to set goals for yourself. Alexa is the closest thing I have to an ‘Internet Ranking’ so it tells me how my site is doing against all others. Technorati provides how my blog is doing against others. I’m under 12,000 and hope to make the top 5,000 blogs by the end of the year.
What am I doing differently? I’ve done a couple redesigns, some search engine optimization, some tweaking of my templates, lots of blog commenting on other blogs, plenty of trackbacks… but mostly I’ve tried to stay very true to my vision of what my blog should be doing. I want to share information frankly with respect to marketing and automation.
My topics vary widely, sometimes adding some bouts of personal information (so you know me personally) to topics on programming (a part of every modern marketer’s life – directly or indirectly), advertising and how the landscape of customer attention is changing, blogging and how it really does help marketing, and of course my periodic rants.
It seems to be a working well, and I’m glad you are enjoying it. Please let me know if there’s other topics you’d like to see me cover. And of course, I’ll continue to speak to you directly about the challenges I’m facing with regard to marketing technologies!