We were devastated a few years ago when our mobile app builder ended support for our mobile app. The app had over a thousand users. These subscribers that were engaged and spent a lot of time with the platform. While it had limitations, we were happy with the quality of the service and the user experience. The app eventually died and we couldn’t do anything about it.
Bluebridge is a mobile engagement platform like no other. They provide mobile apps as a service on a scalable platform with technology that is always improving. The user experience is always aligned to current design trends and customers never have to deal with the myriad of technologies to compile and publish their mobile application.
Bluebridge is a well-funded company that helps hundreds of organizations including the country of South Africa, Harrison College, Northview Church, Herff Jones, Purdue University, Gatlinburg, Tennessee and Hotbox Pizza build one-of-a-kind, world-class mobile apps.
The platform allows them to build and manage mobile apps without having to learn to write code or manage the process of submitting apps to the app stores. The Mobile App Studio is the name of the app content management system where they manage content and messaging, allowing any marketer to keep their app content fresh and relevant. Scheduled and actionable messages, plus other content areas of the app can be segmented by app user-selected categories so that communication is targeted and effective.
The published results are robust, native mobile apps that help customers curate a loyal and engaged audience. Bluebridge’s messaging capability is what enables companies to create mobile engagement that takes advantage of micro-moments in the customer journey.
Having a simple platform with robust publishing tools like the Mobile Apps Studio allows companies to encouraging more activity and engagement from users by sending helpful, actionable, targeted messages.
Consumers spend nearly 3 hours on their smartphones a day Tweet This!, and push notifications are the best way to cut through the clutter of email and other mediums. Once you have your users’ attention, all of the rich content in your mobile app provides the value and context they are seeking. Very low friction, very effective.
Mobile App Studio Features
Rather than having to work with developers and request updates to our application, now we can simply login to the Mobile App Studio via the web and make all the changes we need via the platform:
If that wasn’t enough, users can easily preview the application life – ensuring all the integrations are populating properly before ever publishing:
Mobile Push Messages
As with the rest of the mobile app studio, the ability to send or schedule messages to your users is amazing as well. Add a title, body, and call-to-action that can include directions, saving an event, visiting a website, emailing a response, dialing a phone number or sharing the call-t-oaction on social. You can also segment your users through push categories.
Mobile Event Apps
If you’ve ever attended a conference and tried to navigate the guide or event pamphlet, you know how frustrating it can be. Building out a mobile app for your event is a beautiful solution where attendees can manage their agenda, keep notes, communicate with others, and have a ton of other capabilities.
Bluebridge’s Mobile App Platform is integrated with Maps, Facebook, Google, Twitter, Vimeo, YouTube, Pinterest, Foursquare, Simpleview, flickr, PayPal, iTunes, Instagram, Picasa, RSS, and iDSS feeds. Analytics is integrated with Flurry Mobile Analytics.
Disclosure: Bluebridge is our mobile sponsor on the Marketing Technology Blog and our newest apps are build on their platform!