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Over 20% of our Home Page Clicks Come from One Feature

We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking.

But they’re not finding it!

How do we know? Over 20% of all engagement on our home pages comes from our search bar. And in reviewing the remainder of our page, visitors rarely scroll and interact further down our page. The exception is that many visitors do go to our footer.

Search Bar Clicks

We implemented Swiftype for our internal search service. It provides a robust autosuggest mechanism, great reporting, and we have a ton more features that we can implement on the site with it.


Regardless of how well your site is laid out, how your navigation is organized, visitors want control over their own experience and want a great internal search mechanism to find what I need. As we work with companies that publish on a regular basis, having a robust and intuitive search mechanism is a must. If you’re not using a search as a service tool, be sure to implement internal search tracking in your analytics. Over time, you’ll also capture some fantastic information on topics that your visitors are seeking that you haven’t produced content for.

Free Online SEO Audit

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. Thats true. For designer its is better to show as mauch attractive for clients links as it is possible. Not always clients click for the “best-to-company” part of www website.

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