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B2C Content Marketing in 2013

Business to Consumer (B2C) companies are leveraging content marketing as a key part of their marketing strategies. This infographic illustrates the tactics, including most common objectives, favorite promotion tools, metrics and a few success cases.

Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey. It’s important to move beyond the buzz and look at what we marketers are doing as an industry in order to learn from key trends and success cases. Neil Bhapkar, VP of Marketing at Uberflip


Uberflip offers a couple of content marketing platforms. Flipbooks can turn your PDFs into interactive page flip experiences. Great for ebooks, whitepapers, reports and magazines. And Hubs bring all your content into one centralized, responsive and engaging front-end with no programming required.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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