Business to Consumer (B2C) companies are leveraging content marketing as a key part of their marketing strategies. This infographic illustrates the tactics, including most common objectives, favorite promotion tools, metrics and a few success cases.
Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey. It’s important to move beyond the buzz and look at what we marketers are doing as an industry in order to learn from key trends and success cases. Neil Bhapkar, VP of Marketing at Uberflip
Uberflip offers a couple of content marketing platforms. Flipbooks can turn your PDFs into interactive page flip experiences. Great for ebooks, whitepapers, reports and magazines. And Hubs bring all your content into one centralized, responsive and engaging front-end with no programming required.