Home / Jenn Lisak

Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

October, 2016

  • 23 October

    Are Lead Forms Dead?

    Interactive content types

    Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work …

September, 2016

  • 13 September

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

April, 2016

  • 28 April

    10 Steps to Managing Crisis Communications

    Screen Shot 2014-02-19 at 10.18.58 PM

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming …

January, 2016

  • 19 January

    Who Owns Teleprospecting?

    Who Owns Teleprospecting Infographic 2016

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns …

September, 2015

  • 22 September

    Replace Your Sales Reps’ Dialing Activities With Live Conversations

    Close Up Of Hand Holding Telephone against a green background

    For decades, cold calling has been the bane of most salespeople’s existence, where they spend hours trying to get someone on the phone with little to no return. It’s inefficient, difficult and often unpredictable. However, since there is a direct correlation …

August, 2015

  • 25 August

    Boomtrain: Machine Intelligence Built for Marketers

    DIve Deep into EVERY piece of Content

    As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct …

July, 2015

  • 23 July

    What is Weak Conferencing Costing You?

    What is weak conferencing costing you?

    I can’t tell you how many times I’ve been on a conference call that was a complete waste of time. Whether it was glitchy software, unprepared presenters, or an audio disaster, it wastes a lot of time and resources. And …

  • 14 July

    How to Effectively Use Visual Storytelling for Your Brand in 2015

    visual storytelling 2015 infographic

    While the buzzword visual storytelling might be new, the idea of visual marketing is not. 65% of the general population are visual learners, and it’s no secret that images, graphics and photos are some of the most liked content across …

June, 2015

  • 9 June

    The Rise of Inside Sales in 2015

    The Rise of Inside Sales in 2015

    According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that …

April, 2015

  • 13 April

    5 Key Website Metric Categories You Should Be Analyzing

    5 Key Website Metric Categories

    The advent of big data has brought about many different conversations concerning analytics, tracking and measured marketing. As marketers, we definitely know the importance of tracking our efforts, but we can get overwhelmed with what we’re supposed to be tracking …

January, 2015

  • 29 January

    7 Tactics to Boost Your Content Creation

    7 Key Takeaways from Our Content Creation Tactics Webinar

    On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on 10 Content Creation Tactics for When the Well Runs Dry.  While we did have fun making jokes and doing little dances behind the scenes, …

November, 2014

  • 17 November

    5 Hidden Factors That Make or Break Your Sales Team

    Our sales force automation sponsor, Salesvue, has developed a whitepaper on this topic, which details the 5 hidden factors that make or break your sales team

    If you want a successful sales organization, there is no doubt that you have to have outstanding sales people on your team. It’s no secret that the first rule of a great sales team is hiring the right people. But, …

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