Jon Corwin

Jon Corwin is Director of Growth Marketing at Readers.com. As Growth leader his responsibilities include new channel research and experimentation, customer acquisition development, and strategic partnerships. The Growth team’s core focus is to rapidly identify, validate, iterate, then scale new channels to help accelerate Readers.com’s revenue growth. He is passionate about building testable marketing hypotheses to drive results from inception to scale.
  • Advertising TechnologyFacebook Advertising

    4 Considerations to Amplify Paid Facebook Campaigns

    “97% of social advertisers chose [Facebook] as their most used and most useful social media platform.”Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The…

  • Analytics & Testing
    growth strategies

    7 Tips to Build a Successful Growth Marketing Machine

    As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve…

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