Home / Douglas Karr

Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

September, 2016

  • 22 September

    DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    DeviceRank

    Download the Study[/button]Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the …

  • 22 September

    Insert: Codeless Mobile App Engagement Features

    Insert Mobile App Feature Platform

    Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features …

  • 21 September

    Mcommerce is Now Growing 200% Faster than Ecommerce

    Mobile Commerce Statistics 2016

    Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple …

  • 20 September

    5 Ways Snapchat Can Be Used to Promote Your Business

    Snapchat Marketing

    As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than …

  • 19 September

    Adobe Spark: Social Graphics, Web Stories and Animated Videos

    Adobe Spark

    When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Spark is a free integrated web and mobile solution for creating and sharing impactful visual …

  • 19 September

    Pimex: Manage and Monetize Your Marketing Leads

    Pimex

    We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. Hubspot reports that 79% of marketing leads never convert into sales. …

  • 17 September

    Personal Branding On Social Media Is The Most Dishonest Marketing There Is

    Fake

    Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They’re anything but transparent. I’m at an interesting time …

  • 14 September

    Podium: Collect and Manage Reviews in One Centralized Platform

    Podium Reputation and Review Management

    I was recently reading a post from Joel Comm about a moving company Fine Line Relocation Movers. It’s a harrowing tale of an industry that’s rife with bait and switch techniques. I was once held hostage by a mover that …

  • 14 September

    RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    RTB Media Advertising Reporting for Desktop and Mobile

    In an omnichannel advertising world, it’s getting more and more difficult for agencies and marketing teams to monitor the plethora of platforms out there, export data, import data, and format it into a central dashboard. It can take hours – …

  • 9 September

    What Are Single, Confirmed, and Double Opt-In?

    Opt-In Subscription Definitions

    Regardless of what type of marketing messaging you’re doing, you’ll need to provide a methodology for the subscriber to opt-in to those messages. Most countries and trade policies enforce some kind of anti-spam regulations, so recording the sources and activities …

  • 9 September

    Self-Service Sales or Value-Based Pricing – It’s Still About the Experience

    Sales Growth

    Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping …

  • 8 September

    Interview: Rudy Nadilo on Research and Data Visualization

    Rudy Nadilo

    Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been …