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Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

October, 2016

  • 24 October

    Scary… $8.4 Billion Will Be Spent on Halloween this Year

    Halloween Shopping

    Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2.5 billion on candy. In fact, If …

  • 23 October

    AdPushup: Control and Optimize Your Ad Layouts


    As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to …

  • 21 October

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Vision6 Marketing Automation

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. …

  • 20 October

    Pipedrive: Visibility Into Your Sales Pipeline


    Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that …

  • 19 October

    Where are Retailers Spending Their Advertising Dollars?


    It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these …

  • 13 October

    AdCat: Preview, Organize, Edit and Optimize Your Social Media Ad Images


    Another great tool for all of you social marketers out there trying to optimize and configure your ads. Adcat built a beautifully simple system for previewing, editing, and optimizing your ads on social media outlets Facebook, Instagram, Twitter and Pinterest. …

  • 12 October

    MailButler: Finally, An Assistant for Apple Mail that Rocks!


    As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 …

  • 11 October

    1WorldSync: Trusted Product Information and Data Management

    Ecommerce Product Content

    As ecommerce sales continue to grow at an alarming pace, the number of channels a brand can sell on has also grown. Retailers presence on  mobile apps, social media platforms, e-commerce websites and in physical stores provide several more revenue-generating …

  • 10 October

    Why Infographics Are A Core of Any SEO Strategy

    Infographics for SEO

    While we’ve modified the content strategies of our clients to better engage their audience and adapt to Google’s continued improvement of search results, one strategy we’ve not abandoned is building out infographics for our clients. In fact, we’re going deeper… …

  • 7 October

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    Business Website Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m …

  • 6 October

    How to Measure Your Online Public Relations Effectiveness

    How to Measure Online PR Effectiveness

    Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic …

  • 5 October

    Your Ecommerce Product Detail Page Element Checklist

    Ecommerce Product Page Checklist

    We recently helped an e-commerce site optimize their web presence. They were running on proprietary software so they had quite a backlog of development work to do to improve overall search ranking. However, even given those roadblocks, there were huge …