Douglas Karr's Articles on Martech Zone
- Content Marketing
Finding the Best Hosting Company for Your Business: A Practical Guide
When a business owner begins the search for best hosting company, the answers are often confusing. Every provider markets itself as fast, secure, and reliable. Review sites contradict each other. Even peers in your industry might have wildly different experiences. The truth is that there is no universal best choice. What matters is understanding the hosting landscape and aligning it…
- Analytics & Testing
The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action. In contrast, the most effective websites are structured around the customer journey, the progression from awareness to consideration to conversion.…
- Content Marketing
Five Lessons and One Big Secret to Blogging Faster (and Better)
After twenty years of publishing and more than 5,000 articles, I’ve learned that speed isn’t just about typing faster or shaving minutes off your outline. Sustainable speed comes from decisions you make before you write, systems you rely on while you write, and habits you practice after you publish. The five lessons below form the foundation of how I consistently…
- Sales and Marketing Training
The Competitive Edge of Subscription-Based Design for Growth-Focused Brands
Subscriptions have revolutionized industries ranging from software to media, and now they are transforming the creative services sector. For marketing teams under pressure to deliver more campaigns, more assets, and better results with fewer resources, the subscription model offers a viable solution. Subscription-based design accelerates campaign execution, ensures brand consistency, and keeps costs predictable in a marketplace where speed and…
- Marketing Tools
Scraping Without Friction: Engineering a Crawler That Lasts
29.9% of all online traffic is bot traffic that’s scraping or retrieving data. Cloudflare Radar Web scraping is often portrayed as shady. In reality, it underpins many legitimate business activities. Companies scrape to migrate websites, capture competitor pricing, monitor their brand mentions, enrich data, and even re-purpose their own content across platforms. Because approximately one-third of scraping activity is malicious,…
- Martech Zone Converters
App: Convert CSV to JSON or JSON to CSV
Working with data isn’t always as seamless as we’d like. Some platforms still rely on comma-separated values (CSV) files, which are human-readable and straightforward but not always flexible. Others are increasingly adopting JavaScript Object Notation (JSON), a format that is lighter, structured, and widely supported by modern APIs and cloud services. If you find yourself bouncing between the two, the…
- Sales and Marketing Training
From Disablement to Enablement: Building a Culture of Innovation
Organizations succeed or stall not just because of the products they build or the markets they pursue, but because of the cultures they foster. At the heart of culture is a choice: Do we enable our people to innovate by removing roadblocks, or do we disable them with unnecessary barriers? Enablement creates an environment where employees can explore, experiment, and…
- Advertising Technology
Why Brands Buy PPC on Third-Party Sites to Amplify Trust and Momentum
Pay-per-click (PPC) advertising has become one of the most competitive arenas in marketing. Every brand in a category is bidding on the exact intent-driven keywords, driving up costs and forcing companies into expensive, zero-sum battles for attention. Even when you win that click, the challenge isn’t over. Directing a prospect to your own website means they immediately know they are…
- Artificial Intelligence
AI Image Enlarger: Restore and Upscale Old Images Without Losing Quality
Updating older digital content often reveals an unexpected problem: the images that once looked sharp on early desktop monitors now appear tiny and pixelated across today’s high-resolution devices. Replacing them with new graphics is sometimes the only option, but what if the original photo, chart, or illustration perfectly captures the message? Until recently, enlarging a small image meant sacrificing quality,…
- Content Marketing
Amplience: The Cognitive CMS That Powers Modern Commerce
Modern commerce has outgrown traditional content systems. Retailers and brands now face the challenge of producing more content than ever1riences across numerous digital touchpoints. Yet, teams often struggle with disconnected workflows, siloed tools, and assets that are hard to scale or repurpose. To compete, businesses need a platform that unifies creation, management, and delivery without slowing down the pace of…
