Douglas Karr's Articles on Martech Zone
- Paid and Organic Search Marketing
How Browsers Load Pages, Its Impact on Performance, And How To Improve CWV
A key reason I decided to assist Overfuel was that the development team recognized the significance of page speed on every aspect of search engine visibility and user experience. They’ve built the fastest auto dealer website platform on the planet… and all client results have far surpassed expectations. Keep in mind that a high-speed site doesn’t just solve organic challenges;…
- Artificial Intelligence
Attention Universities: I’m Not Hiring Business and Marketing Graduates Without A TON of AI Experience
The future of education is approaching a breaking point—and for marketers, sales professionals, startup entrepreneurs, and business executives, the lesson is not an academic one. It is the same lesson that reshaped the media industry: adapt to technology, or watch as it bypasses you entirely. Consider the cautionary tale of the newspaper industry. For decades, newspapers enjoyed unrivaled dominance. They…
- Paid and Organic Search Marketing
Semrush: Understanding and Applying Keyword Rankings for Competitive Insight
For marketers depending on organic search (SEO), rankings can be elusive. Two people searching the same keyword might see completely different results due to factors like location, device type, and browsing history. This personalization makes it difficult for businesses to consistently measure their accurate search visibility. Semrush Rank Semrush Rank solves this problem with a proprietary score that estimates the…
- Artificial Intelligence
Creaitor: Automate Your Content With Generative AI and Focus on Strategy
Crafting consistent, high-quality content that ranks well and engages audiences has never been more challenging. Marketers today face shrinking attention spans, shifting search algorithms, and the rise of GenAI answers that bypass traditional search traffic. Juggling keyword research, writing, optimization, and performance tracking across multiple tools often leaves little time for creativity and strategy. Creaitor Creaitor is an AI-powered content…
- Content Marketing
SeedProd: The AI-Powered WordPress Website Builder and Writer for Any Skill Level
Building a website should be an exciting, creative process. It doesn’t have to be a months-long battle with design revisions, developer delays, and technical headaches. Yet for many business owners, marketers, and freelancers, that’s precisely what it becomes. Budgets balloon, deadlines slip, and the final result often falls short of expectations. In today’s competitive digital landscape, every day without a…
- Marketing & Sales Videos
SmartReach AI: Close More B2B Deals With Hyper-Personalized Prospecting
Finding the right prospects at the right time is one of the toughest challenges for sales teams. You can have a stellar product and a motivated team, but without targeted outreach, too many leads slip through the cracks. Traditional prospecting often involves juggling multiple tools, sifting through unreliable data, and spending hours on manual research, only to yield mediocre results.…
- Artificial Intelligence
Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
- Sales Enablement, Automation, and Performance
How AI Is Transforming and Accelerating Every Step of the Lead Generation Process
Artificial intelligence (AI) is revolutionizing how businesses attract, engage, and convert leads. Once the domain of manual processes and guesswork, lead generation has become faster, smarter, and more precise with the integration of AI technologies for prediction and personalization. From refining your ideal customer profile to predicting buyer behavior, AI automates time-consuming LeadGen tasks and provides previously difficult insights—if not…
- E-commerce and Retail
Productsup: The Evolving Role of Feed Management in Global Commerce
Feed management has rapidly shifted from being a backend IT task to a strategic growth function at the heart of modern commerce. As shopping behaviors evolve and digital touchpoints multiply, the way product content is structured, optimized, and distributed now plays a central role in customer acquisition, engagement, and loyalty. Traditionally, product feeds were relatively static—used to populate listings on…
- Sales Enablement, Automation, and Performance
Talkroute: Why Remote Teams and Sales Pros Rely on This Virtual Phone System
For small business owners, managing communication across locations and teams has always been a juggling act, especially with remote work becoming the norm. Many businesses still rely on outdated desk phones or personal mobile numbers, creating confusion, missed opportunities, and a lack of professionalism when it matters most. Talkroute This is where Talkroute steps in. It’s a virtual phone system…
