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Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

September, 2016

August, 2016

  • 28 August

    LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

    Landing Page Platform

    LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch …

  • 27 August

    6 Best Practices That Will Increase Your Customer Survey Participation

    Surveys

    Customer surveys can give you an idea who your clients are. This can help you adapt, and adjust your brand image, and it can also aid you in making predictions about their future wants and needs. Conducting surveys as often …

  • 27 August

    Digimind: Social Media Analytics for the Enterprise

    Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing …

  • 26 August

    The Customer Journey and Optimove Retention Automation

    Optimove

    One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with …

  • 24 August

    Google Analytics Launches Data Studio (Beta)

    Google Analytics Report Data Visualization

    Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 19 August

    Parsely: Content Publishing Analytics Done Right

    Parse.ly

    If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

  • 4 August

    Flurry: Real-Time Analytics for Mobile Applications

    Flurry Mobile Application Analytics by Yahoo!

    If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need …

  • 2 August

    The Future Isn’t Jobless and Never Has Been

    Jobs that did not exist

    The paranoia regarding the future of artificial intelligence, robotics, and automation really needs to stop. Every industrial and technical revolution in history opened humans up to unlimited opportunities for applying their talent and creativity. It’s not that certain jobs don’t …