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Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

August, 2016

  • 24 August

    Google Analytics Launches Data Studio (Beta)

    Google Analytics Report Data Visualization

    Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 19 August

    Parsely: Content Publishing Analytics Done Right

    Parse.ly

    If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

  • 4 August

    Flurry: Real-Time Analytics for Mobile Applications

    Flurry Mobile Application Analytics by Yahoo!

    If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need …

  • 2 August

    The Future Isn’t Jobless and Never Has Been

    Jobs that did not exist

    The paranoia regarding the future of artificial intelligence, robotics, and automation really needs to stop. Every industrial and technical revolution in history opened humans up to unlimited opportunities for applying their talent and creativity. It’s not that certain jobs don’t …

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 17 July

    Google Analytics: Essential Report Metrics for Content Marketing

    Content Marketing Reporting Metrics

    The term content marketing is rather buzzworthy these days. Most company leaders and marketers know they need to be doing content marketing, and many have gone so far as to create and implement a strategy. The issue facing most marketing …

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

  • 9 July

    Delivra Adds E-Commerce Personalization and Segmentation

    Delivra Commerce

    The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from …

  • 5 July

    How Machine Learning and Acquisio Will Grow Your Business

    Acquisio Machine Learning and PPC

    During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to …

June, 2016

  • 23 June

    Pantheon: Serious WordPress or Drupal Hosting with New Relic

    Pantheon and New Relic

    We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of …