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Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

December, 2016

  • 1 December

    Google Optimize Launches for Marketers for Testing

    Google Optimizer

    Google Optimize has launched in beta to a limited group of users. I was able to sign up and did a walk-through of the platform today and all I can say is – wow. There are 3 reasons why I …

November, 2016

  • 28 November

    Information Generation: Reaching Millennials with a Data-Driven Approach

    Data-Driven People

    According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, …

  • 28 November

    Despite What Marketers Market, Marketing is Hard Work

    Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere …

  • 22 November

    How to Implement Google Analytics Custom Groups with Google Tag Manager

    Google Analytics Content Grouping

    In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can …

  • 8 November

    How BoomTown Completed Its MarTech Stack With Call Intelligence

    Invoca

    Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to …

October, 2016

  • 30 October

    How to Install Google Tag Manager and Universal Analytics

    Google Tag Manager

    We’ve been converting clients over to Google Tag Manager recently. If you’ve not heard of tag management yet, we’ve written an in-depth article, What is Tag Management? – I’d encourage you to read through it. What is a Tag? A tag …

  • 21 October

    7 Tips to Build a Successful Growth Marketing Machine

    Growth Strategies

    As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. …

  • 7 October

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    Business Website Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m …

  • 6 October

    How to Measure Your Online Public Relations Effectiveness

    How to Measure Online PR Effectiveness

    Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic …

September, 2016

August, 2016

  • 28 August

    LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

    Landing Page Platform

    LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch …

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