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8 Steps to a Successful Account-Based Marketing Strategy

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. You’re absolutely right on the money when you listed “Create Unforgettable, Valuable and Shareable Content”.

    I’ve found that is the kingpin of all of it. Do that right and you have a shot. Mess it up and you’re toast, or at least stale bread.

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