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The 7 Types of Digital Marketers

The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortable with.

We’ve watched as even our clients continued to resources on strategies that weren’t working – simply because they were comfortable with them. Quite honestly, it’s why having a marketing agency as a partner is fantastic. The agency often has (or should have) expertise in channels you may be unfamiliar with.


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. I’m a mix of the Data Whiz and Snarky Marketer. I try not to be too snarky, but sometimes the data forces me to call out bad practice.

  2. great infographic, snarkys should be on top, because there`s soooooo much of them 🙂

  3. Where is the social media evangelist? 😉

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