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Increase the Chances Your Content Goes Viral with these 5 Tactics

We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos. However, I’ve never seen anyone hit it out of the park every time. Some try to hard, some fall short… it’s truly a combination of talent and luck that skyrockets your content virally.

That said, I believe the tactics utilized when focusing on viral content are great strategies for content in general. In this infographic from WhoIsHostingThis?, they spell out 5 reasons that your awesome content is not going viral:

  1. Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  2. Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  3. Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  4. Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  5. Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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