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5 Elements of Viral Content

The good folks at Social Media Explorer have posted an infographic, 5 Key Elements of Viral Content, from Intersection Consulting.

Personally, I don’t like the word viral for this infographic… I like the word shareable. Many times you can exceed expectations on each key element within this infographic – but it doesn’t mean that it’s going viral.

Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it, he analyzes some of the elements that helped one particular blog post get over half a million likes. He also references an interesting research paper about what makes online content go viral.


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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