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Return Path vs 250ok: Email Deliverability Software and Services

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. Great new email marketing tools, I think people will be surprised by email once they have access to better data.

  2. A serious data scientist

    Well that just killed the legitimacy of this post “250ok are sponsors of our site and I’m a good friend of founder Greg Kraios”

    • Yes, I’m friends with Greg who had this vision over a decade ago and now competes with a giant company with tons of marketing resources. I’m proud to help spread the word on his amazing solution. And I’m also very thankful for our sponsors who support this site and help me provide more information to our readers. Disclosures are transparent and should be applauded, not mocked by an anonymous commenter too scared to provide a real name or real email address.

  3. Any other Cert customers here seeing blocking at Return Path partners? And thanks for the transparency, Douglas! Remember, no good deed goes unpunished. 😉

  4. Douglas, thank you for the article; I agree it’s important to know about your options when selecting a deliverability partner. I am concerned, however, that you were unable to present a truly unbiased position in your comparison as you have both a professional and personal relationship with 250ok, as noted in your disclosure. I also noted several questions within your analysis of Return Path, and am disappointed you did not reach out to us to help fill in those gaps. As a product marketing manager for our Email Optimization solutions, I would have been – and still am – happy to help you answer those questions.

    To answer one of your questions – yes, members of our Consumer Network panel did indeed give consent to Return Path to access their mailbox usage and engagement data. I’m happy to provide more information on this if you would like.

    At Return Path, we are extremely proud of the unique data we have powering our solutions and the insights this data provides our customers with. We know that data-driven insights are imperative to email marketing program success, and it’s important that marketers are making decisions based on data from their actual subscribers. We are confident in saying that email marketers who truly want to grow their email program and see improved ROI from email will benefit from partnering with Return Path. As you mentioned, we have the data, the industry relationships, and the expert email knowledge that can help marketers increase their revenue from email by maximizing their email reach, building better subscriber relationships, and optimizing their emails for improved engagement.

    • Joanna,

      Thanks for taking the time to reach out. No doubt of the breadth, reach, and the trail that Return Path has blazed in the deliverability industry. Thanks for clarifying the data access issue as well.

      Competition is always great, and having used 250ok’s toolset for our own ESP, we’ve been absolutely impressed with the results. So while I’m a friend and they’re a sponsor, we’re also a client and user of their platform. That platform feedback is not entirely biased – I would never make a recommendation for a platform that I’ve not utilized first-hand.

      Thanks Again!

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